Mobile marketing is direct marketing through mobile phones and smart phone devices. It is a great way of marketing products and services to customers through wireless networks technology.
Mobile marketing is the most powerful advertising medium ever invented. It is very personal and is the hottest trend in internet marketing today. It holds potential for small businesses. It is an increasingly effective medium for small business owners to tap into a younger customer base.
Today mobile marketing is a national recognized growth segment of the advertising industry. It is becoming increasingly popular, attracting more attention as a favored marketing strategy. With the help of bulk SMS facility it has gained new height.
As mobile phone prices and their usage costs fall, the use of SMS as a marketing channel increases. Regardless of the differing standards and unequal development of technology in the global market, mobile marketing has already taken off as a viable benefit to reach broad segments of the population.
SMS campaigns are no longer new medium of advertising. Today, the focus has shifted towards more interactive and engaging campaigns.
SMS marketing is a powerful tool. People take their mobile phones everywhere they go, allowing them to be reached anywhere and at anytime. They tend to read every SMS they get, unlike emails, which can get ignored in this age of email spam, or easily removed by filters.
Mobile marketing has a key advantage over other channels. That is speed. You can create a campaign in minutes, and get it out to promote just as quickly. In situations where speed is crucial, like in response to a competitor campaign, or for a quick deal, Mobile marketing sees less other competitors.
Time it right so that your SMS message reaches customers at the most favorable time, like when they are actively shopping or socializing, and the chances for success can be many folds.
Benefits
Mobile marketing makes it easy to incorporate the interactivity factor into your campaigns. It’s easy to get a tangible response from your customers with a keyword-based campaign.
Recipients of an SMS message can respond with a provided Reply Code which in turn triggers a pre-programmed computer to provide them with more information or send out an exclusive discount coupon code for your product or service.
This offers advantages in terms of data collection and tracking of your campaign, allowing you to maintain a comprehensive mobile customer relation management (CRM) record, and reward customer loyalty in the future. In addition, as an opt-in service, there is less worry about sending unwanted communication
Limited
Besides the advantages, an obvious downside of mobile marketing is the limited message space you have to get your offer across. You have only 150 characters to play with, which is very few once you have included essential information such as your business name, contact details and opt-out information.
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