At the end of the year, everyone is making lists and I thought it would be helpful if I gave you my most useful marketing tools of 2010. All of these are free and there’s no reason why these tools can’t also help your website or your online marketing.
While they are geared towards marketing, they can also be used for getting traffic to any website. I also believe it is the “USE” of “ALL” of these tools in combination which has helped me succeed online.
So here in no particular order, are my most useful free marketing tools of 2010:
1. SeoQuake for Firefox
This invaluable SEO tool will give you vital stats about your own site and those of your competitor. I use this extensively to check out my linking partners and how I can better compete with my competition. Very helpful.
2. Google Analytics
Getting traffic is only half the battle, knowing what that traffic does on your site is extremely important. I use this program to make my pages perform better and bring in more sales. Knowledge is everything on the web.
3. Microsoft’s Commercial Intention Tool
Picking the right profitable keyword phrases is the first step to earning revenue from the web. This very useful tool from Microsoft will tell you the probability or how likely your chosen keyword will have commercial intention or results. adlab.msn.com/online-commercial-intention/
4. Addthis Social Bookmark Button
Social bookmarking has become very important for getting targeted traffic and for getting higher rankings. You simply must have an easy way for your visitors to bookmark your content in all the social networking sites. I find the Addthis button extremely useful for this purpose.
5. WordPress Blogging Software
Using WordPress blogs are very beneficial because they are SEO friendly and search engines really like and favor them. One of the easiest ways to create profitable websites and adding helpful “plug-ins” makes them even more useful.
6. YouTube Videos
Videos are the future of marketing on the web, so using YouTube videos to promote your site or product is a no-brainer. I have also found videos are very important for SEO reasons mainly because Google will place a popular video on their first page listings, almost instantly.
7. Twitter
Simple, direct and very effective for getting your message on the web and into the search engines. You must include this social book-marking/messaging site in your promotion and online marketing.
8. Alexa
Surprisingly, along with sites like Compete, I have found myself using Alexa as one of my most valuable information gathering tools. While not entirely accurate, it does give you information you can use to further your marketing goals.
9. Articles/EzineArticles
Article marketing is still my most effective marketing tool on the web. I find using sites like EzineArticles and GoArticles vital to my whole online promotion.
10. Search Engines
Hands down, getting top rankings for your lucrative keywords in the major search engines, is still the most valuable marketing tools you can have in your tool-kit. I find gearing my marketing and promoting towards Google has paid off handsomely for me. Achieving and maintaining those top rankings in Google will make or break your online endeavors; in 2010 or in any year for the foreseeable future.
All these marketing tools are free to use and are very easy to implement on your site or sites. Using and having all these free tools at your disposal will greatly benefit all your online pursuits. Just use them.
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