So its day 2 into my 90 days of article writing hell and the big guns in the network marketing game are telling us that if you learn some core principles, you can dominate in the search engines and increase your chance of ranking your internet marketing efforts higher in Google, Yahoo or any number of the other search engines.
Who are we to argue with the people who have already done this stuff?
Recently, David Wood, introduced me to a formula that I believe is the ticket to blogging and online marketing greatness, regardless of whether you are in network marketing or some other online business.
This is the formula:
O + RC + LP+ C = BUZZ
It looks a little bit like high school algebra (ok, so maybe I sucked at algebra and it may not look like that at all), but in fact, following this formula should drastically increase your online marketing efforts!
The “O” stands for ORIGINAL CONTENT. I know what you’re asking yourself, “with so much information about NETWORK MARKETING on the internet, is anything original I can even say?” Well, I believe that if you write from your heart and your perspective, you’re sure to have a different point of view because your situation is different. Maybe you are just starting out in Network Marketing or you have experience in other areas of business that are relevant. If you follow even a few of all the incredible leaders out there, like David Wood, Brian Fanale, Norbert Orlewicz and the others, it shouldn’t be that difficult to learn something and then write about it, CORRECT!?
Next, we have “RC” or RELATIVE CONTENT. I usually have a hard time staying on topic because of my, attention def….. “oh look a butterfly!” (That’s funny there, no matter who you are!) I don’t about you folks, but I am eating, sleeping and breathing ATTRACTION MARKETING right now so I don’t know how it would be possible to write anything, but relative content. Just know that if you are trying to stay relevant to network marketing and you find yourself on a tangent about boats, you may be having a problem with relevancy!
Now the “LP” seems to be a “holy grail” of sorts in the internet marketing world because LINK POPULARITY will definitely be what drives targeted traffic to your blog. In my personal opinion link popularity would be directly related to having both “original content” and “relative content”. If you have both of those in place you will appeal to a wider variety of readers and the links should pour in….you wish it were that easy! There are a few tools that definitely make this easier, but will get more into that in another post.
Last, but certainly not the least is the big “C”. I know everybody’s mind just went in the gutter there! Stay with me folks because the last thing you’ll need to boost your internet marketing efforts is CONSISTENCY! If you are only posting once a month or even less frequently than that, you will have a hard time getting readers to return to your blog. Be consistent by posting on a regular basis and you will have happy readers returning again and again, boosting your ranks in the search engines.
Your content can be anything from articles to videos, but sticking to the four principles that we just talked about will have the search engines taking a better look at the content you’ve created, move it higher in the search engine rankings, driving readers to your blog, who turn into qualified leads and in the end are more likely to join you in your primary company.
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