Network marketing prospecting is not an easy thing to do in this day and age. There’s so much noise, confusion, and lots of gurus telling you different things to do and not do. It’s no wonder you’re baffled and stifled as to what you need to do to build your business.
You’ve probably heard some trainers say develop your own products and other trainers say piggy back on what’s already been created. You may have even heard that building your business directly will leave you broker than when you first started and that marketing systems will waste your time.
So what is the truth? How are you supposed to go about your network marketing prospecting online?
Here are some common myths and the answers that will help you navigate the world of online marketing so you can begin designing your path to success.
Myth #1 – Building Your Business Directly is Bad and Will Leave You Frustrated
In the era of generic marketing systems and online lead generation gimmicks, it’s no secret that using marketing systems to build your business indirectly is what’s hot right now. However, it doesn’t mean that building your business directly is completely out of the picture.
You must remember that in network marketing, specifically mlm, you must build a big enough downline in order to make a livable income in this industry. So you either have to get really good at sponsoring more people than are leaving out the “back” door or join one of those “high” ticket business opportunities.
If you’re not good at sponsoring a lot of people quickly or joining a $2,000.00 business opportunity doesn’t appeal to you, then you may want to look at a funded proposal marketing system.
Myth #2 – Marketing Systems Don’t Work
As an avid network marketer who’s been in the game long enough, I’m sure you’ve seen many people leave your organization or program. This not only frustrates you but makes you doubt your abilities as a leader to keep people in the “game” long enough to have success. So what makes people leave?
It comes down to mainly these three things:
1. They either aren’t making money
2. They’re finding it challenging to get targeted traffic
And this is where marketing systems come into play…at least the good ones. Systems are just websites or lead capture pages that target people that are likely interested and familiar with network marketing.
Then there’s follow-up messages that appeals to these prospects that make them:
a) Build a relationship with you
b) Gives them business building tips and resources
c) Gives them options to buy into valuable resources that produce income for you
This in turn makes them more likely to join your opportunity if they are indeed looking for a business. Any system that does anything less than this is truly wasting your time and your efforts. So, in a sense it’s true that a lot of marketing systems waste your time, however, there are a handful out there that can truly help you build your business and aid you in your network marketing prospecting.
Myth #3 – Everybody is a Prospect
In “old school” network marketing prospecting you’re taught that everyone and anyone that breathes is a prospect for your business opportunity (or system). In fact, you may have found yourself pooped out and frankly quite frustrated at targeting any and everybody only to get dismal results at best.
The Internet has made it such a way that you can target people who are looking for what you have to offer. This way of prospecting not only saves you time, but you look less like a goofball and desperate newbie and more like the leader you’re supposed to be.
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