Many of us in the network marketing industry frown upon contacting people in our warm market. I have no idea why that is? I believe wholeheartedly, that referring your business opportunity to the people you know is the best and most duplicative way to build your network marketing organization.
There are network marketers who strongly believe that approaching your warm market is a blue print for disaster and will only result in tarnishing relationships with the people you know and love. This predicament should never happen and you should not allow that remote possibility to deter you from speaking to the people with whom you already have a relationship.
Many network marketers also believe that they do not know or have a relationship with enough people with whom they could share their opportunity. It is with this thought in mind that I wanted to put together a list of people whom we could all approach.
1. Friends and Family
These are the people who love and care about you, so why on earth would you not approach them about your network marketing opportunity?
If you are excited about your business opportunity, then it is incumbent upon you to share it with the people to whom you are the closest. Would they not be angry if you neglected them altogether and you then became a very successful network marketer?
Yes I know it may be uncomfortable to deal with them on a business level, but if you are truly excited about your business model, then they will see that and they would be more than happy to at least hear about it. If not, then I am certain that most would support you in your business venture by at least becoming a customer of yours.
Furthermore, who better to approach to obtain referrals? Getting referrals is paramount in building your network marketing business. It may be more difficult to ask for referrals from strangers or people you don’t know very well. You may already know of certain people your friends and family know because of previous conversations you have had. You might remember that “friend of a friend” who was looking for work or lost their job.
Start with your friends and family first before approaching anyone else.
2. Co-Workers
You may spend more time with the people you work with, than with your own family!
You may even know them and like them better than some of your family members. Showing your network marketing opportunity to your fellow employees is a must!
You also share one common interest that is vitally important with respect to any business venture, and that is making money. You and your co-workers are being paid by the same company, the same boss. I can almost guarantee that you have spoken to them about money matters in the past. And one area of discussion most certainly is how much money they make and the satisfaction or lack thereof on the amount of money they make.
The most common topic of conversation around the water cooler, other than the previous nights episode of Survivor, complaints about the workplace. You will have dozens of opportunities throughout the day to interject about your opportunity. You simply need to determine who is dissatisfied with their current work environment and the most appropriate time to bring up your network marketing opportunity.
3. Neighbours
They are all around you!
Hundreds of people you see almost everyday, cutting the lawn, shovelling the driveway, heading off to work. People from all walks of life and background. What a glorious opportunity to promote your network marketing business.
You all live in the same neighbourhood. You must share something things in common for each of you to have been attracted to the same area. Maybe you have similarly aged children, have the same work background, love the same activities. If you are not sure then find out. Take a walk through your neighbourhood and simply say hi to everyone and introduce yourself. I am certain they would be thrilled to meet you.
Once you have established a rapport with them, then you could find the appropriate time to discuss your network marketing business with them.
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