Online marketing solutions training and your mindset; what’s the connection? Very often, we focus too hard on websites and traffic and forget all about the most important part of the whole process – the customer.
Whether you’re marketing online or offline, the focus of your efforts should be on your customer. If you don’t fully understand your customer’s wants and don’t wants, fears, desires, goals, and dreams – then how can you possibly serve them well?
You can’t, because your products and services are based on your own ideas and assumptions; what you think your customer wants, instead of what they actually want.
You’re serving yourself – not them.
If you want success – you must shift from serving your own needs to serving theirs. Here’s how online marketing solutions training and “mindset” intersect:
Focus on your customer and use the Internet to do it.
Evaluate
Before you can give your customer what they want – you need to know what they want. The Internet is an amazing tool that can help your discovery process. You can learn what your customers are typing into the search engines and how often they type it by using Google’s keyword tool. You can learn what they’re talking about by paying attention to their conversations on social media sites. You can learn what they’re buying by watching top sellers on Amazon and eBay. You can learn what they’re reading by looking for the most popular articles on E-zines. You can even ask them yourself by using online surveys, blogs, and forums. The information is out there and it’s plentiful. All you need to do is look for it.
Serve
You can serve your customers better and faster using the Internet. 24/7 you can provide information to them to solve a problem, to teach a new skill, or to answer their burning questions. You can get the information to them instantly, too. In the middle of the night they can download an e-book, join an email newsletter, watch a video or listen to a podcast. Using these mediums, you can deliver quality information and help serve your customers when they need it. You can even automate an online sales process to provide additional information at a cost without having to wait for normal business hours to process the request. These are just some of the ways to use the Internet to better serve your customers by giving them the information they need and want when they need it and want it.
Relationship
The better you get to know your customer (and them you); the better you can serve them. And the more they’ll want to do business with you instead of everyone else out there providing the same or similar products. Of course, you can sell a big-ticket item to someone the first time you meet them, but often times people need to get to you know you first, build trust before they’re willing to hand over their hard-earned cash. If your sales process is based entirely around a one-time pitch – my product is great, sign on the dotted line – then you are losing out on a whole population of prospects who like to think things over first. Using the Internet, you can implement something called drip marketing. It’s the slow process of providing good, quality information about you and your products over time using email, social media, and other Internet forums. The idea is to introduce yourself, provide some free information, possibly a low-barrier (low-cost) retail product first to build trust in you and your brand. And then later, once you’ve built a relationship, offer higher priced products. Using drip marketing can also help retain more customers and get more referrals, too.
Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan – that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.
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