Personalizing your communication with an optimal segmentation marketing program is as essential in the online marketplace as any business landscape. Understanding the product or service begins the journey to discover the desired target consumer and the use of data mining marketing techniques will help define the markets available, frame the demographic model, and paint a picture of the market segmentation. Investigating the markets determined by data mining efforts will reveal the specific attributes of the product or service the specific segments find the most appealing. Using this information you will be able to create a personalized marketing plan for the individual markets forming a distinctive diverse marketing program. Data mining marketing is a daunting task. Most commonly the process looks in detail at the purchase patterns of customers in desired segments and details the patterns into the how a customer chooses a specific product or brand rather than the simple need for the product type. In retail locations such details as how the different customer segments move through the store as well as where and how their eye focus on products on the shelves are mined to give the location information on the best product placement in the store. Likewise … Continue reading Personalizing Your Communication With an Optimal Segmentation Marketing Program