Got a website? You should. It doesn’t matter that you don’t sell products on the Web, or that your staff consists of just you and your brother working out of a home office. In today’s Internet-obsessed society, every business needs a website.
Improve Your Image
For one thing, it improves your image and credibility. It’s all about meeting expectations and being competitive. People simply expect stable, professional businesses to have one. And if they don’t find a site for your business, your competitors are just a click away. Establishing an Internet presence also broadens your branding opportunities. Tying your email address to your domain name means that everyone who sends you an email is using and seeing your website address.
Value-added Customer Service
Having a website is also an easy way to improve customer service. When your potential customers sit down with their laptops at 11 p.m. to check out your service line, business hours or location and don’t find a website – yeah, you’ve got now. Click. Click. Ouch.
Showcase Your Products or Services
If you sell products, a website is the perfect way to showcase them. Can’t afford professional photos? A decent digital camera will quickly solve that problem. People love browsing product shots online. If you’re in a service industry, having an informative, easy-to-read website is a unique opportunity to tell folks why you’re the best choice around. For brick-and-mortar businesses, a website acts as a pre-selling tool. By the time they come to you, customers are already warmed up for the sale.
Generate Leads
Adding a simple Web contact form to your site lets you collect contact information that can generate promising leads. These forms allow people to input their contact information and ask questions or send comments, sending the information directly to you by clicking the “submit” button. Web forms can also provide valuable feedback you can use to improve customer service and fine-tune your product or service line.
A Word of Caution
The only thing worse than not having a website is having a site that looks like it was written while you waited in line at the bank and was designed by your 10-year-old nephew. You want your website to say, “Trust us, we’re professional, stable and competent,” not “I just slapped this website up here because some article said I should.”
Do your business a favor and establish an online presence with a well-written, professionally designed website. You may never know how many customers you caught on the Web.
Lisa Hoffmann is chief copywriter for PRstore, a full-service retail marketing franchise with 41 stores in 18 states. PRstore makes professional marketing accessible to small- to medium-sized businesses by offering affordable marketing solutions and eliminating the pricey retainers often required by traditional marketing agencies. For more marketing and business tips, visit the PRstore blog .To take your marketing to the next level without busting your budget, look for a PRstore near you.
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