Although there are a lot of websites offering small business advice on how to market your business, we will look at some of the basic and proven methods. These methods do not change, regardless of the business that you are in or the time period. First, let’s look at the offline marketing aspect and then we’ll talk about the online marketing aspects.
Offline Marketing – Small Business Advice You Can Count On
Offline marketing is in many ways just like online marketing. You’re still going to deal with people. So the first thing you want to know and understand is your customer’s mind. What are their worries? What are their fears? What makes them happy? What problems do they deal with in relation to your products and services? What makes them tick? What turns them on?
The more you understand the psychology of the average person buying your products, the easier it will be to craft sales messages that convert them into buyers.
The next step is to have a regular system of direct mailings. It takes an average of eight contact attempts for an interested prospect to respond to your mailings. That’s why it is important that you mail consistently, every two or three weeks, to the same quality leads.
You can start off with a post card, then work up to a simple sales letter. If you’re mailing people who have purchased from you before, then a simple post card may get them to return, especially if you have specials or discounts.
Online Marketing – Still More Great Small Business Advice You Can Count On
Online marketing, while different, is in principle the same as offline marketing. You’re still going to be dealing with people who have certain concerns, hopes, dreams, worries, and everything in between. Online marketing includes having a website, an email list, pay per click campaign and search engine optimization.
Some businesses also use social media to promote their business. Social media is the entire rave, and while some businesses have benefited from the use of it, it is not for everyone, and should be considered only after you have a solid foundation with your website first.
Don’t let the glitter and glamour of technology mislead you into thinking that there are shortcuts in place of honest and balanced marketing methods. The truth is that you’ll want to use both online and offline marketing techniques. Don’t get stuck on just one or two methods. There are ups and downs in the business world, and the cycles are bound to repeat.
The best small business advice will prove throughout various stages of time and industry. There are just some things that you cannot avoid or get around. One of these is people. No matter what industry you are dealing with, it will be people that will be handing over their hard earned money to you in exchange for a product or service.
By using the small business advice in this article, you will be increasing your chances for future success and you will be avoiding costly and time consuming mistakes down the road.
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