What Is SMS Marketing?
Text message marketing is a process which involves the preparation of one or more text messages promoting such things as new products, specials or new product information. It is a quick and cheap way of reaching out to a customer base to disseminate the information you want to convey. This form of mobile communication has become an accepted marketing tool and an important business strategy.
Slick marketers who exploit the SMS marketing solution are aware of the speed and effectiveness with which they can communicate with an audience. This is the reason why text messaging is becoming the preferred business tool and surpassing email as a communication tool for marketers.
However, SMS marketing, while being an easy and cost-effective marketing tool, can be ineffective if the target audience is not properly defined. Sending out numerous messages to an undefined audience is completely unproductive. This is an area where SMS marketing solutions has a role to play. It must offer interactivity to enable those genuinely interested to access information as needed.
It must keep a constant watch on a campaign so that it can be suitably altered for increased effectiveness. A new concept to be addressed by SMS marketing solutions is location-specific marketing. This is a technique which senses when people are in the vicinity of where certain products and service to be promoted are available so that text messages could be sent to them. This is one way of reaching a target specific audience.
SMS Marketing Advantages
SMS marketing has three distinct advantages which is why it is such a popular advertising channel:
– It is an inexpensive and speedy way to reach a large target audience simultaneously
– It generates increased goodwill because customers who know the company consider a text message a very personal way of doing business
– Unlike email marketing where messages are often unopened, most text messages because of their brevity are opened by the recipient
Some Necessary Features
If you are considering an SMS marketing campaign, here are some of the features you should incorporate:
– Design special offers to provoke maximum customer response
– Create a unique sender id for your campaign
– Construct a channel for immediate customer response
– Source mobile numbers of an interested target audience
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