Social network marketing has become the number one way in internet marketing in the last couple of years. This all started with the increase in blogging and then blogs being used by marketers to interact with people that may be interested in their products. In the last year blogging has been left behind and now one of the best methods of social network marketing is Facebook.
Facebook now has more visitors or traffic than Google. Jumping in with both feet to market on Facebook (FB), is the worst thing that you could do. There are right ways and wrong ways of linking social networking and business. To be successful using FB as a way to market yourself or your business you need to learn how to do this properly.
Facebook marketing strategies are far different than the usual cost for click methods of getting traffic to ads. In the past it was all about the wording of your ad and this has not changed too much with social marketing on sites such as FB, but there is one other thing that is more important than the wording of your ad.
Images or pictures play an important part in your ads on FB, It is the image that you use that will make the difference in FB social network marketing campaigns. The image has to catch people’s eye, it has to stand out and be noticed. If you think that you can start an ad campaign to just drive people to a site offering your product or a site where you are selling items as an affiliate you are very much mistaken. You have to remember the basic criteria of what this site is, it is a social network site.
The reason why so many people use sites such as Facebook is to socialise with their friends and family. So as a marketer you have to play the social role and interact with potential customers. I know some FB marketers that spend 6 – 7 hours a day on logged in and interacting with people from all around the world.
To get started you need to build a fan page. A fan page is a page that is built around a popular singer or sports star. You need to post on this page 3 or 4 times each day at least. You then need to get fans to like your page, and ideally you are going to need thousands of people to like your page. This is where FB advertising campaigns come in.
Once you have set up your page you can then run an ad to get people to like your page. You need to really pinpoint your target audience by doing research to find the age, nationality, and gender that like the person your page is about. It is very important to get this step right as this will make the difference between just getting a few hundred likes or thousands of likes.
Once you have thousands of likes you can then learn the process of setting up extra pages to your fan page where you can add an opt in form or a link to a product you want to promote to your pages fans. This may sound a bit long winded but you will be surprised how quick this whole process can be, and how powerful social network marketing can be.
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