Marketing can be defined as an action or process of promoting and or selling your produces and services. Marketing is a tool used by businesses to identify, attract, engage, sell and retain the customer. Marketing campaigns are the cause of highs and low in sales if you take away the external factors involved. Marketing campaigns run through all kinds of media, be it new media, print media, social media, etc. By the use of marketing campaigns, businesses have the ability to scout out and create their very own niche; that individual presence that can make them stand out of the rest. Marketing campaigns now are much more evolved as compared to what they were just a few years ago, and that is the beauty about it, it is constantly changing constantly improving. The rise of the Digital Marketing Agency has greatly contributed to the enhancements in digital and online marketing, leading to what can now be called the golden era of marketing.
A Digital Marketing Agency can create and run marketing campaigns in a matter of hours. Digital campaigns are very data effective, the data can be generated, processed and be drafted into a systematic campaign in just a matter of hours eliminating the need for a high budget. Budgets may not be that much of an issue for big brands, but what if your business is small or in its development stage, this is where digital marketing strategies come in to a world of their own. Running a campaign online is extremely cost effective as it does not have the requirements that you would need if you had to run the campaign through new media like television advertisements or radio broadcasts. Putting up an advertisement in the newspaper or magazines come at premium prices and for the same cost a Digital Marketing Agency could run multiple online marketing campaigns over various social platforms. Another mentionable aspect of running your campaigns online is that they are fully measurable. You can measure the exact number of people your campaign has made an impression on, how many viewed it and how many acknowledged it. This data is generated and can be viewed in real time giving you the advantage to have complete control over the campaign. When the campaign is run on social platforms you can target the exact audience that you want to get your product or services out to. That is why I believe that we are right now in the golden age of marketing.
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