The last two years have been difficult for Americans because of the downturn in the economy. Almost every area of business has been affected – medical and dental practices included. Even many medical practices relying on insurance reimbursement have felt the decline. Many of their patients have lost their insurance through job loss or their inability to pay rising premiums. The trend towards higher deductibles and co-pays has kept people from seeking the healthcare that they need.
As a result, many practices have cut back marketing spending. How should you market your medical practice in the down economy? The first inclination is to pull back spending, specifically in their marketing, when in fact that is the absolute wrong thing to do, and here’s why: When people don’t seek the health care that they need, NOT marketing will only perpetuate the bad situation by not replacing lost clients.
Based on my experience, the practices that have been the most successful over the last two years have either maintained their same marketing budgets or increased them. The logic is that you want to seize an opportunity to get your message heard when your competition is pulling back. If your competitors are marketing less, your marketing is more likely to be seen. Since your competitors are reducing their marketing efforts (and their budgets), this is your chance get your message out more cost-effectively.
The key to marketing in the down economy is to be as selective as possible in the way you invest your marketing dollars. First, target your existing patients that can come back for additional services or refer others to you. Marketing to existing patients is very cost-effective since they know you and trust you already. In addition, if your medical practice relies on professional referrals this is the time to maintain relationships and if possible, build or grow new relationships. Your existing referral sources are very important and keeping them will help you stay afloat in this economy. Your competition may no longer be marketing to their sources – this could be an opportunity. The key is to go after this “low-hanging fruit” – easy, cost-effective ways to market your practice in this down economy.
passmefast
reseaux-energies
kern-liebers
freecss
expect
huace2000
franchiseshowinfo
ttb-eng
w-o-s
mkmorse
stlfinder
crackintheroad
gamesure
soumaoyi
businessoptimiser
plethora
pbus
aromanic-omiya
divertistore
swimwales
inkfactory
huntbrotherspizza
blb998
vrttaal
lcegroup
communika
consultants-lactation
wutongkaijun
i-m-a-d-e
signtr
smithsonianstore
predict
assurementauto
aviationresearch
macsbacks
secureiserver
ttools
worldchampioncheese
myclientarea
prime-travaux
bizblogpost
novadesign
estudiocriar
www-mk812
simpeltoko
ordershop
hbnaibang
iagsoft
divinites
nissan
imz
klimatsmartsemester
cswxjjd
ydiroe
njslom
sunsirs
berufsverband-nervenaerzte
absolution-cosmetics
engineeredair
job-server
ndta
eme
cartociudad
rd1
tefor
guvenilircasinositeleri
dafna-laminat
kchls
yorkgraphicdesigners
airconservicing
alliance-link
b2gnow
distribuicaohoje
raise3d
afreentolani
mysavingsmedia
koopjedeal
fro
jyllandsparkzoo
app5867
sunsail
912587
cbgfamilienamen
ro-ua
marykay
yanagiya-cosme
drivdigital
swiss-insurance-medicine
sounddiplomacy
pdj
turck
gloucestercivictrust
lunchtime
apnaforam
c365fx
worldblogged
auburnhills
herzogsaegmuehle
manteca
adeatbu
surridgesport
institutfrancais-tunisie
shiduba
italstudio
gocheckers
lhebdodustmaurice
technoform
photomosh
eveco
justhype
gallant
ma-edv
entive
py162
877239
beefproducts
suzyssitcom
nantucketfilmfestival
softkey
dewiqiu
bluegelmedia
invisalign
gelatouniversity
codable
redskinsnflofficialproshop
wpdevsites
xhstv
buyersimpact
albertds
chinapostnews
hqlqtc
withtechnologyonline
joidart
marinexpresslube
yumea
bookrealescorts
cybermodeler
saenai
hosting-for-africa
lavery
placemanagement
5882018
onbrand
elmax
limbus
syscan
edmontonhumanesociety
ounuozhineng
lkk
katherinepaterson
transparencia
beibei857nr
idangan
nxwh
hemptrade
geekgirlauthority
threespiritdrinks
maschinenbau
maschinenmesse
infrastructure
s3v
carrecovery
opop
unitedstatesbd
digitalservice4germany
autotrace
channelplay
digitalworlddesign
codecept
whereischapek
xoftware
braintrust
distributorplugin
magico
zaker
navylifesw
puntjesopde-i
scottsdalechamber
cedarcx
esf
winstarfarm
grocio
vdo360
sgh-global
anti-bird-netting
thomaskoehler
cavecreekaz
rechtsanwaltskammer-freiburg
klimaktiv-co2-rechner
rlfyqx
yegoo
4winkey
waynext
bauelemente-bau
192
weichuanggd
natividad
go88c
dangjianwang
carrefourksa
4patientcare
ahda
intellibyte
ice-dev
jxyzjt
142
ironclad
gxgp
dahroug
kellybrushfoundation
webguild
blendogames
algam-webstore
oliverwillis
tec-netinfo
themefashion
sonarr
klassztarhely
hatchers
liwines
cail56
sjcc
marg8
goldrepublic
iaslonline
pertosamichele
lorraineaeroport
ryanestis
kuk8
vereinigte-hagel
gomogroup
plus500
siicex
ioix
democratieouverte
startupprize
embarktrucks
so-il
getrak
treppenshop24
medireva
html9responsiveboilerstrapjs
minnesotaworks
numworks
superhandles
forexhat
eventbrite
benriyanet
actionaid
budget
westex
ln80
veeca
71three
websmaniac
tiga
socialcreator
kubantrend
abchance
sv-group
turbovpn
2program
catalystapps
berkovich-zametki
vietec
4en5meiamsterdam
botgenes
gouldpaper
gahanna
mcternan
transfermarkt
delawarenation-nsn
vaeb
duelistking
tasisat
css-naked-day
lierda
feedplace
oldjzx
referencement-wix
ydtdhmb
roadwarriorcreative
mitsubishivillavarme
0815guestbooks
survey-smiles
bash
selectseeds
operanewsapp
pampadu
adapthealth
pagelayers
applicraft
2003185
lifos
marinscope
veteransbrotherhood
durbach
199bdf
blaseur
hashtagmarketing
kustomerapp
cv5i
ji187
tibs
primestream
redplanethotels
tastethewaste
