Have an endless stream of leads. Sponsor 50 new personals per month. Develop a business around the world in your pajamas. Never do a home meeting or hotel meeting again. Blah, blah, blah, blah… It all sounds so easy! Since the mid 90’s, online network marketers have been singing the praises of how easy your life will be and how you will be able to build your business on auto pilot without even talking people. Nothing could be further from the truth!
Although, I have had people join my team without my knowledge via online marketing, none of them have done anything without having real human conversations with me first. Think about it. If you are really serious about this industry or any business for that matter, wouldn’t you want to speak with or meet with the person that you will be getting into business with? Wouldn’t you want to know that this person will call you back if you have a question or need their input? The internet is a great way to break the ice with prospective team members. Reading your blog, visiting your Facebook page or watching a video of you on YouTube are all excellent tools to help you do this effectively with new people. But, if your goal is to create walk away, residual income from your network marketing business, it is still going to boil down to good old-fashioned personal relationships.
Listen carefully: I am not saying that you can’t sell something online without human interaction. Obviously that happens every day. Many online network marketers or multi-level marketers have multiple streams of income from affiliate marketing or from products that they promote in addition to their primary business. But what we are talking about here is RESIDUAL income that does not require any continued work on your part. This can only be accomplished by developing leaders on your team. Leadership can only be developed by promoting a system that you have in place to help people grow.
Most people do not come into this industry with the leadership skills needed to grow and sustain a large organization. Don’t miss this. They may have the leadership skills to grow an organization but do they have the skills to sustain it? When I came into this business I did not. I thought I did but I was kidding myself. When my wife and I first joined our company, we grew to an income of about $1,000 per week in our first 90 days. This happened by building an organization of about 200 people. We thought we were set! These people were going to continue building and we would be retired on the beach in no time. Guess what happened next…NOTHING! I did not know what to do to sustain this growth and within the next 90 days my business had dropped to about $150 per week. Was this the companies fault? Was it time to look for another opportunity where I could be in on the “ground floor”? Of course not!! It was my fault. I did not possess the leadership and relational skills necessary to continue at that level. I learned a valuable truth of the industry. Volume will always fall to the level of leadership on your team. ALWAYS!!
If your goal of internet marketing is to develop a lead system that will not require hands on operation from you…save yourself the headache and don’t do it! However, if your goal is to have a system with which you can add new people to a prospect list, then continue. You should not look at these prospects any differently than you would a prospect you meet in person. You will need to have the people skills necessary to make the person like you and then ultimately trust you. This will require time on the phone and eventually meeting face to face.
I now have a large team in many countries around the world. All of my leaders… real leaders, are people I speak with on at least a weekly basis (usually daily) and are also people I meet with and do meetings for several times per year. This is where trust is born. Face to face. Letting them know that I am genuinely willing to help them reach their dreams by investing my time and money to help them grow their businesses.
Network marketing is the most amazing business in the world because it rewards people who are sincerely willing to help other people.
It is my desire to help you on your journey. Please register for free training that I offer on my site so we can stay in touch. I would love to get to know you and help you as you pursue your dreams.
To your success! Start local and go global. John
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