A major problem for those who venture into internet network marketing is lack of cash flow. There are several other problems that network marketers face, but you could agree that not making enough money fast enough would be a good reason to stop would you not? Creating more income by duplicating the same process is not only smart, but it can really separate those who are serious about building a business and those who are not.
Network marketing, a.k.a. social networking, starts with getting in front of people, putting on your best pitch, and making plans to go to the bank with piles of cash – right? WRONG. This is what the so-called network marketing geniuses, a.k.a., scams tout when you boil down all the hype, B.S., and endless pleas and screens with extra special offers (within the next six minutes, mind you) for cash out of your pocket.
Success in network marketing means you have to work long hours, have a product or service that doesn’t sit in the closet or basement of your siblings, friends and neighbors, all of whom have begun to hate to hear from you after months of you touting your piece of someone else’s money making, network marketing plan.
This is as true today as it was in the infancy of social and network marketing. The real key to making money in network marketing, which won’t happen overnight, is to provide a product or service that people can actually use and there seems to be fewer such products in NM these days while the number of “getting rich” network marketers seems to be growing at fantastic rates.
All network marketers (even successful ones) make quite a commotion over leads. Why? Because the leads provide them the cash infusion that keeps them afloat. Most network marketers give in and call it quits (some 98% fail) when the realize the cash flow has never started or dried up after a short spurt, but not until they’ve spent cash and time trying to understand what it takes to become successful. After all more cash flow, and more distributors, equate to more money. Correct? So why not do most fail? They fail because they don’t have a product or service worth a hoot, plain and simple.
Success means offering them a service (not a system to gouge cash out of unsuspecting NM robotic down-liners) or product that won’t become a land fill occupant in a few months. So what is really required?
First, time doing research into the network/social marketing arena, second, developing a team of affiliates who know the reason failures litter the NM landscape like gulls at the dump, third, developing your prospects. Then, you must provide them a product or service that is worth the often touted “on-sale now for $79,” not something that’s a lot of rhetorical crap simply meant to fill space while actually containing little content worth much more than a dollar, or a product that is cheaply made or doesn’t live up to its advertising.
Yes, it has been proven time and time again that people who have previously purchased a product or service from the internet are much more likely to buy again or join your team. Therefore, you want these folks on your team, as they are much more likely to join your network marketing group than any other prospect. This is the case, because they actually used the product or service and believe in it. This isn’t such a novel idea – is it? It’s the trust you build in you and what you market that will help you make your venture worthwhile.
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