I previously wrote an article about the 5 essential elements of this online marketing strategy for home business marketing success. These elements included: a list, a customizable website, a sales funnel, a marketing/training system, and a primary opportunity. Now, let’s talk about the sixth element.
The sixth essential, the one that is often overlooked and underestimated, is what I call “self work”.
This online marketing strategy requires commitment to your self growth and commitment to your business growth.
To be successful in online home business, we need to work on ourselves as hard as we work on our business. Some people may say we need to work even harder on ourselves because that effort will have a direct impact on our marketing success.
What does “self work” mean?
Self work means maintaining the right mindset. It means working on your belief system.
Do you have limiting beliefs? Is your poverty mentality limiting your online home based business success?
Free your mind of any limiting thoughts about your ability to do this business and about whether your business will really work. “Stinkin Thinkin” will hurt your business.
“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” — Zig Ziglar
Self work means constantly looking for ways to add value. You should become a seeker of new ways to market. This will require investing time in learning online marketing. Additionally, you will want to improve your professional skills, like leadership, mindset, marketing, public speaking and presentation, closing, telephone recruiting, etc. Then, you can share what you learn with your team or readers via webinars, teleconferences and seminars. The more you learn the more valuable you become to your team or readers. Always ask yourself, “What more can I give to others?”
“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein.
Self work means being prepared to work hard to build your online home based business. The “newbie” is typically seduced by the idea that they can make big money with little effort. You have to be willing to focus time and money to achieving your dream of marketing success.
In short, getting the results you are after comes from having an online marketing strategy with a system that gives you a step-by-step blueprint and the tools to promote YOU, Inc.
You need to build your own prospect list and become a solution provider by providing value first. This will allow you to get paid by your prospects and remove the financial stress associated with building an online home business. Plus, you will use attraction marketing to attract people to your online business. So, for home business marketing success, you need a system that:
–Includes a customizable website (that does not require you knowing HTML or “technical stuff”) that builds your brand.
–Helps you build your list by offering value and generating multiple streams of income.
–Introduces people to the products or services you offer and trains them on using the system you use to market online.
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