Internet video marketing has become extremely popular in recent years. It is a successful option for many businesses and very little money can be put into the budget. In fact, some of the most low budget videos often do better due to the increase in viral videos. However, there are some tips to follow when using this option for your business.
Know Your Target Audience
Before you even think about internet video marketing as an option for you, you need to determine your target audience. This will help you determine whether this will work for you. Unfortunately, there are a number of people who will not use websites like YouTube to search for videos and may not use the internet at all.
However, the number of people not using the internet is the minority. Surprisingly, the average person on the internet will watch an amazing 186 videos every month. There are high chances that you will reach out as one of those 186 videos.
Show Off Your Product or Service
While using YouTube marketing, you will need to make sure that you show off exactly what your business is about. There is no point in talking about a product that you sell but not showing it – this will not give the viewer enough information.
If you struggle to do this due to the nature of your service, bring in your staff to talk on your videos. This will put a face to everyone in the office and will give them a chance to share their expertise. This works well in marketing because it shows that you are dedicated to helping with customer satisfaction.
Don’t Panic!
When it comes to video marketing, many people start to panic. They will worry about what they are going to say, how they are going to say it and whether they will get their point across clearly. While people like to see flawless videos, this is internet video marketing and not a high end commercial – remember that!
Take your time to make some notes that you want to get across and then talk to the camera as if you are talking to a friend. Relax during the filming and don’t worry about stumbling over words. Take a deep breath and talk slowly to get your point across – this will also help to stop any stammering or stumbling. You are human and the people watching your video will remember that. They will know that this is not a commercial with a high budget and highly paid actors – you are the owner of the business so they will expect pauses.
The best thing is that with internet video marketing many viewers will expect you to be human. They will see just who you are and what your business is. That is the main point of the whole exercise – not putting together a flashy, high end video worthy for the TV.
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