A twitter marketing plan should be included in any viable online marketing today. This is because twitter is reputed to be the first social networking site that went from a mere 1 million users to over 13 million users in just one month. This number is so insignificant to the vast amount of people that are signing up daily in this unique chit-chat social website. Your online business or even offline business will gain very valuable exposure if you are ready to properly utilize the immense marketing opportunities and potential provided by twitter and other top ranking social networking sites.
Your business will never grow if it is only you and your wife that knows about it and when you have the opportunity of showcasing such business to over 20 million people, then why wouldn’t you grab such an opportunity with two wide arms? This is the exact type of business exposure that twitter marketing has for any savvy internet marketer.
The first thing you should do is to create your twitter account but make sure that your profile contains very useful tips about your business. You are even advised to make use of your targeted keywords in describing your business in your profile page. Doing this would ensure that your profile gets to the top of the search engine result pages when such keywords are used directly, depending on the level of competition in that niche.
You are also not advised to kick-start your twitter marketing from the first day you signed up because there are lots of ground-clearing activities you still need to do. Hang around in the twitter pages and see what others are saying, join the conversation and try to make friend with others. The best way you can boost your chances of meeting those that are interested in your niche is to use your keywords to do some simple search on the twitter page, this will lead you to twitter pages of those that are interested in your niche. If you get to the pages of those who are enjoying a large followership in your niche, you simply have to bear in mind that there are certain things they are doing right. Follow an established twitter account owner in order to have a first hand view of what makes him or her so popular.
Twitter marketing is quite unique, you are not allowed to write more than 140 characters per tweet. This simply means that many people who are on twitter are conversant with clicking into others’ webpages or blogs so as to have a full feel of what they are saying. You have to capitalize on this by tweeting very interesting and valuable tweets. You can give free links to some online resources that your twitter followers may find interesting but make sure that you recommend your site also, especially if your content falls into what is being discussed. If you have a blog, don’t forget to alert your followers of any new post in your blog. This also applies to those that are involved in article marketing. Make sure that you tweet the link to your various online marketing campaigns from time to time.
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