Due to a number of reasons, it is quite normal for a dentist to lose 10-20% of his\her patients every year. It may be due to people changing their dental insurance, going away or passing away. So dentists should always be on the lookout for new patients and should always try to grow their patient base. This is difficult for some dentists, particularly if they do not have a strong referral base. Dentists need to achieve the required growth of client base so that they can stay equipped with the latest technologies. Print dental marketing is the solution for such dentists. It includes dentist marketing newsletters, health brochures and postcards.
Effectiveness of Print
Every effective marketing strategy always includes printed letters and brochures. This is because print has the unique ability to deliver the exact message at the exact time. Almost all people read their mail, and most of them will place your dental marketing newsletter in their house. Mostly, the person who reads the mail is the influential decision maker in the home. Online marketing does not have these benefits.
Print is very permanent. It is highly likely that your dental marketing newsletter will be read a large number of times, and may be passed on to a friend.
Many dental practices, like pediatric dentistry, endodontic and orthodontics can benefit from print dental marketing. Employ a good advertising agency and they will ensure that a large number of people are informed about good dental practices, new products and technologies and your expertise.
Inform the Patients
Most of the time, people only find out about a dental procedure if some acquaintance undergoes that procedure. Informing people about dental care options and extra services should be a high priority on your marketing list. When you inform people about extra options, it is very likely that they will come to you for that service. When people have a problem regarding dental health, they will come to you if they have seen your name on a postcard, newsletter or brochure.
Starting Your Dental Marketing Campaign
When you decide to go with print media, there are a large number of available options. You can inform people through newsletters, brochures and postcards and dental marketing literature.
The friendliest yet professional option is to use newsletters. They help you in developing and strengthening relationship with your patients. In the long run, they enhance the revenue you generate from your practice. Special, personalized postcards inform patients briefly about your practice, services and location. If you inscribe the name of the receiver on these postcards, you can significantly increase the chance of a positive response. Choose appropriate time for your dental marketing campaign to make it more effective. For example, advertising your teeth whitening services and other cosmetic procedures before holidays is a good idea.
If your dentist marketing campaign is well-planned, unique and timely, it can help you a lot in your career by increasing health awareness, enhancing referrals and your client base and boosting the morale of your patients. Look for a good dental marketing organization and let them do the marketing for you.
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