Article writing and its online distribution is an excellent, low-cost way to market your business and it achieves a number of very positive things for your business and your profile. It:
Establishes your knowledge and expertise on your chosen topic
Enables you to communicate with your target market (and more) on any topic of your choice (of course it should be relevant to them)
Provides a forum via your author biography or article resource box for you to ‘brazenly’ promote your business (in conjunction with the expertise piece this works really well)
Creates inbound links to drive people to your website or blog (as long as you remember to include the URL in your bio or resource box!)
Raises your profile and adds to your credibility as an expert
Gives your target market the opportunity to learn more about your field of expertise (and your business) in a non-sales way
Has a positive impact on your website’s page ranking and SEO results rankings
Provides you with a range of information that you can leverage in a number of other ways such as using the information for a newsletter, a blog post, put it on your website, use in a presentation, part of an eBook or series and more.
So you can see that just by writing one article and submitting it online the results of that can be impressive. Of course, the more articles you write the better and more impressive the results will be. It won’t work just to submit one article – but it is a start!
And that’s where most people STOP!
Why? Because they just don’t know where to start. Writing articles, in fact writing any type of copy is something that comes easily to some people. It’s certainly something I enjoy, but for many people they tend to avoid it. Usually through fear, lack of inspiration, confidence or just simple lack of time.
But when you consider the benefits of writing articles on a regular basis and submitting them online then you can see it really is something that can benefit your business if included in your marketing activity.
If you aren’t doing article marketing right now then have a think about starting. If you don’t like writing then you can get them written for you based on your brief.
Just Too Busy does write articles, blogs, newsletters and more for our clients – but we always do it to a brief and we get to know our clients’ businesses before we start. Most of the time our clients provide us with an outline of the information they want included in the article. This means that even if it doesn’t come across as being written by you – it will be done in a way the does reflect you and your business brand. It will also be professionally written and this gives a great impression to readers.
If you ARE already writing articles you need to make sure you are submitting them to the right places online.
This is where it can get confusing. There are loads and I mean loads of companies, services, websites and software programmes available so you can submit your articles online. And you do want to use one of them because submitting articles online manually is a nightmare and takes a long, long time to do. But which method do you choose? Well this is ultimately up to you but here are some things to take into consideration:
Quality not quantity – don’t just go for the method that offers you the highest number of sites that it submits to as some of these sites will just not be relevant to your topic or your business; and ask for a list or partial list of the sites on offer for distribution – check them out
Ease of use – the first time you submit an article will probably be the most time consuming if you are using a programme or online distribution site – but once you have gone through the ‘set up’ then future submissions should be a lot easier. Of course if you pay someone to do all this for you then each time – even the first – should be a dream.
Upsetting search engines – there are basically two opinions on this point otherwise known as content duplication.
Argument 1: search engines and in particular Google do not like duplicate content. This is true but it applies to duplicate content within one website. If you populate your websites with 10s of pages of the same content just to catch the keyword spider’s eye then you will be penalised for abusing the duplicate content ‘rule’.
Argument 2: The rule does not apply to article submission. Google and the other search engines recognise article submission as a valid, white hat (that means above board) marketing technique. Having the same article word for word on several or 100s of different article sites will not get you penalised – it just creates lots and lots of opportunities for people to see your articles and inbound back links to your website.
So don’t waste your money on services that tweak your articles or ‘spin’ as it can be known so that you produce 100s of slightly different versions. This really can do more harm than good for your profile and is only supported or done by people who don’t really understand article marketing.
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