An analysis done by Webvisible and Neilsen, indicates that about 63% of potential buyers and small business owners use the internet to search for information about local businesses and about 82% of these use Google to do so. However, a mere 44% of businesses have a website of their own and mere 10% are committed towards using this as a means to boost sales.
Social media allows cheap, in fact almost free advertisement, making it easier for people to sell their idea, products or services to a wide variety of people. All it needs is a little strategic thinking. In fact internet marketing has even found acceptance in B-schools, with several B-schools offering bachelor and masters programs on online marketing. While setting up websites and putting up advertisements helps, it has its limitations. Small business owners in Calgary can no longer afford to ignore the Calgary internet marketing wave. In fact the one great thing about the internet is that it allows small business owners to compete with giants, thus providing for a level playing field.
Despite the recession, there are several success stories of small business owners who’ve managed to dominate the Calgary market, thanks to Calgary internet marketing companies. These companies offer unique services that can get unexpected results including top ranking on search engines like Google, Bing, etc. Using social media sites effectively can land you with thousands of fans and followers, traffic to your website and finally crazy sales leads.
Quality articles, SEO, blogs, press releases, video submissions, are tools besides social media used by these companies to market your product. Thanks to Calgary internet marketing professionals it’s easy to make yourself known to the whole of Calgary (and to the whole wide world) at a fraction of costs that you would generally spend on advertising through conventional techniques.
But it’s very important to choose the Calgary internet marketing professional with care. When marketing your business, you never know when the thin line between marketing and spamming has been crossed. While intelligent marketing has its benefits, spamming may actually drive customers away from you. Instances of spamming include, sending the same twitter updates to followers multiple times, mindless blog commenting, etc.
As earlier said online marketing, offers a level playing field for small business owners to compete with their mightier counterparts. Services like 24/7 support, active phone support, keyword optimized content, blogs, help small business owners to make themselves known to the world, thus receiving massive exposure on the web.
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