Video marketing provides a number of benefits, including:
The ability to deliver one-on-one communication
Non-interruptive, as is the case with television advertisements
Show a service provider or product actually in use or action
Generate emotional impact through the use of color, action, and music
Offer three-dimensional product views
However, to enjoy all the benefits of video marketing, you must first attract your viewers. You have to snag their attention and give them high quality, compelling advertising from which they cannot turn away. That’s where our guides come in. We will walk you step by step through the process of creating, editing, and hosting your videos, showing you everything you need to create, integrate, and market high impact advertising that maximizes the power of dynamic formatting and interactivity. However, before we get into the technical side of things, let’s focus a bit more on ways in which you can use video marketing with these different techniques used by video marketers today..
6 WAYS IN WHICH VIDEO MARKETING CAN BE USED
Video marketing can be applied to a wide variety of purposes. When used correctly, it can work hand-in-hand with traditional marketing techniques to boost sales and increase brand and product awareness in a large subset of consumers. There are several common instances where the use of video marketing is a good idea.
1. PUBLICIZING AND HIGHLIGHTING A NEW PRODUCT
Video marketing can be the most powerful weapon in your arsenal when it comes to product launches. It can add dramatic impact to any promotions intended to showcase a new product or service. Video also engages consumers in ways that other promotional methods cannot. Simple video spots placed strategically on company websites and partner sites can yield dramatic benefits.
2. SHARING UPDATES, NEWS, ETC.
Updates, upgrades, revisions, and improved operation are all aspects of ongoing product support and development. Video marketing can allow new and existing customers to learn about new developments with existing products or services, increasing brand recognition and sales.
3. PROVIDING CUSTOMER TESTIMONIALS
Few things work as well as actual customer testimonials. Video marketing provides the best means to showcase these testimonials in a high-traffic area. This allows new customers, as well as existing customers, to view feedback from actual consumers. Customer video testimonials can be an incredibly powerful tool, spurring growth and greater conversion rates.
4. PROVIDING A PERSONAL INTRODUCTION OR WELCOME
Connecting with your target customer base is extremely important. Video marketing gives you the best way to connect with your customers on a personal level. Studies have shown that consumers are much more likely to buy goods and service from a company with a personable “feel”; in short, one that connects with them on a real life basis. In a sense, video marketing allows your company to have a “face” and stand out from the faceless crowd.
5. ENRICHING YOUR SITE WITH VIDEO CONTENT
Content is the undisputed king of the web. No matter how attractive the packaging of your website is (the graphics, animations and color scheme), if you lack real content, your customers will notice and go elsewhere to spend their cash. You can add dramatic enrichment and real content to your website with the use of high quality videos.
6. TUTORIALS, REVIEWS, HUMOR AND VIDEO RESPONSES
Creating video tutorials is a great way to help your customers learn how to use your products or services. You can create a tutorial for anything, from vacuum cleaners to web design; simply demonstrate the appropriate actions during your video. Reviews are much more dynamic with video. Video product reviews have become enormously popular, especially on blogs. However, you do not have to limit yourself to products. You can review movies, books, music, software; anything you can think of can be reviewed and posted.
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