Network Marketing is the future of commerce in the world. As bold a statement as it seems, there are still many who wonder “What is network marketing?”
Marketing is the art and science of promoting the features, advantages and benefits of your product to the most likely prospective customers. Network marketing accomplishes that goal through a very low-cost, usually low-tech system of distributors or affiliates.
Marketing a business requires an advertising budget and an infrastructure to follow-up. This is accomplished through retail locations, an outside sales force or call centers. This is an expensive and human resource-intensive way to go to market.
The model appeared almost 100 years ago as a way to take products to market without the traditional expenses. The premise is simple: create a ‘network’ of distributors who will promote and distribute your product for you.
To incentivize these distributors to not only sell the primary product but also recruit other distributors, the model provides additional income for distributors who grow their organization to include other distributors.
Many of the best known names in consumerism, including Avon, Tupperware, Amway, Herbalife and others are all examples of the network marketing method.
Why Network Marketing Is the Future Of Commerce
By going to market with the MLM model, companies can save a substantial amount of revenue that it would have to invest in buildings and payroll. This can free up revenue for R&D or product development.
For the distributor it is an inexpensive way to start their own business. Unlike a traditional brick and mortar business which can cost hundreds of thousands – or even millions- of dollars to launch, a typical MLM business can usually be up and running for a few hundred dollars.
Distributors who are willing to follow the simple, time-proven methods will not only make a respectable income for selling the primary product or service but will also create a residual income as a result of building an organization of distributors of their own.
Through a combination of offline, online and crossover methods, even an inexperience person can find success in this simple home-based business.
What kind of person is most likely to succeed at Network Marketing?
Anyone.
Really.
Just about every company can point to an example of a “salt of the earth ” type who grew a business into a hefty six figure income and just as often the story involves a professional who crosses over to find success.
Network marketing is not a respecter of persons. It is simple to understand, inexpensive to start and anyone willing to work hard will succeed in building a healthy, lasting residual income.
Tom Bradley is veteran of the direct selling trenches, generating over $60 Million in revenues over the past 20 years. He was into attraction marketing before it was an internet buzzword and he believes in loyally promoting your company while aggressively branding yourself.
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