The Lure of Quick Affiliate Cash
Human nature being what it is, many people, looking to earn money on the internet, turn to affiliate marketing as a way to get started. However, they quickly learn that they’ve often been misled by slick copywriting and a wonderful story. You’ll discover that many of the testimonials were given by people who were paid to write a wonderful review and that the earning potential of affiliate internet marketing requires a lot more time and investment than you first imagined.
All the hype surrounding affiliate marketing makes it appear to be a simple way to make money, but in fact it is not. I’ve found that it requires a lot of time to bring visitors to a site and then once they are there getting them to spend money is an even harder task.
Affiliate Internet Marketing: Shotgun Focus is a Misconception
People who are new to online marketing, and affiliate programs in particular, find themselves being distracted by other marketers who brag about the large number of sites they have and the huge paychecks they are getting. I’ve seen this type of hype lead others to sign up as an affiliate for every program they can get their hands on in hopes that one of them will be their Holy Grail. Rarely does this work as there is no continuity and the small results lend to a general feeling of failure.
Changing to a more laser like focus will help those new to affiliate marketing shorten the learning curve and begin to see profit sooner. You’ll discover that concentrating on one site, one program and how to market that program will pay big dividends for you in the future. As with any business, it takes time to learn what works and affiliate internet marketing is no different.
Lessons Learned from Affiliate Programs
1) Affiliate Marketing is a continuous learning experience. Keep a daily diary to make notes on your progress
2) Learn about the affiliate programs you will be promoting, so that you can envision the best person and situation for your product
3) Learn as many marketing strategies as you possibly can but make sure that you use them. It is often better to take one strategy at a time and apply it strongly, rather than know a lot of strategies and not apply them at all.
4) Marketing affiliate programs is where you should spend your time and money since without traffic you will not make any money
5) Focus on one affiliate marketing program at a time until you begin to see consistent traffic numbers and results, then, and only then, can you add an additional affiliate program
Being an Affiliate Means You Believe and Understand an Affiliate Program
I’ve seen a number of people attempt to make money online and each time they have failed and ask me what happened, why can’t I make any money online? Often times the answer is right before them, they do not believe in what they are promoting or in the effectiveness of different marketing techniques. Before you can begin to promote something it is a good idea to know what it actually does and if it works.
This tiny bit of faith you build in an affiliate program can keep you going when it seems that nothing is working. However, if you believe that it will work and help someone, then through your marketing you will begin to pass that belief to others and they will begin to buy from you. I’m sure that many people will not tell you this secret about affiliate marketing but there is the truth about being an affiliate.
Affiliate Marketing: Making Your Programs Irresistible
Affiliate internet marketing is not just hanging up a blog or redirecting visitors to your web sites. It is all about building a solid group of followers who will listen to your advice and feed off of your enthusiasm for the affiliate programs you are promoting. I like to call this becoming an evangelist for my business. Guy Kawasaki helped do this for the Apple McIntosh computer and look at where he is today.
Being an affiliate is like being a cheerleader for the home team. You often get a well written sales page that has some proof that it works, banners, email templates for your auto-responder, sales contests and pay for making sales. What else could you ask for from your affiliate programs?
Affiliate marketing is a great way to make money online but it requires you to focus like a laser to get started and only when you are going strong can you diversify into another area.
In summary, affiliate marketing can be very effective if you establish and follow certain ground-rules. I recommend that you start by identifying those who are successfully operating an online marketing business and are actively working to assist those just starting out in the exciting business. Try and avoid those who appear to be helpful, but are really only interested furthering their own income. I’ve found that by following the activity in the Warrior Forum to be an excellent means of making an assessment of only marketing personalities.
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