Running an eCommerce business requires effective strategies to drive sales and stay ahead of the competition. But where should you focus your efforts? Below, we dive into 10 proven eCommerce marketing strategies, with relevant statistics to showcase their effectiveness.
1. Search Engine Optimisation (SEO):
SEO isn’t just about attracting traffic—it’s about securing targeted traffic. Backlinko states that the first search result on Google has an average click-through rate of 31.7%. With the right SEO tactics, like keyword research, meta tags and URLs optimisation, your products will be found by ready-to-buy customers, which can lead to higher conversion rates.
2. Email Marketing:
Email marketing is a powerhouse. According to McKinsey, it is 40 times more effective at acquiring new customers than Facebook or Twitter. Plus, personalising your email campaigns can improve click-through rates by an average of 14% and conversions by 10%, as reported by the Aberdeen Group.
3. Social Media Advertising:
With roughly 3.78 billion social media users worldwide as of 2021, according to Statista, social media advertising is a prime strategy to reach your target audience. Utilising compelling visuals and copy, along with the advanced targeting options on platforms like Facebook, can significantly boost engagement and conversions.
4. Content Marketing:
Content marketing, as reported by DemandMetric, costs 62% less than traditional marketing and generates about three times as many leads. Creating and sharing valuable content, such as blog posts, eBooks, and infographics, can position you as an authority in your field and drive more traffic to your site.
5. Influencer Marketing:
Influencer marketing brings substantial ROI, with 89% of businesses stating that the return is comparable to or better than other marketing channels, according to a survey by MediaKix. By collaborating with influencers, you can tap into their follower base, greatly expanding your reach and brand visibility.
6. Mobile Optimisation:
With mobile devices (excluding tablets) generating 50.81% of global website traffic in Q3 2021, as per Statista, it’s clear that a mobile-friendly site is no longer optional. A site that’s easy to navigate, quick to load, and offers a smooth checkout process can retain potential customers and lead to higher sales.
7. User-Generated Content (UGC):
UGC is a potent tool, with Stackla reporting that 79% of consumers claim it highly influences their purchasing decisions. Encouraging customers to share their experiences with your brand on social media can yield free advertising and build credible social proof.
8. Retargeting Campaigns:
Retargeted ads can bring back 26% of abandoned visitors to complete a purchase, says Criteo. Despite 97% of people leaving your website on their first visit without buying, personalised retargeting campaigns can coax them back, encouraging them to return and make a purchase.
9. Loyalty Programs:
According to a study by Bain & Company, a 5% increase in customer retention rates can increase profits by 25% to 95%. Loyalty programs that reward repeat customers can result in more sales, higher customer lifetime value, and an improved retention rate.
10. A/B Testing:
A/B testing can significantly improve your conversion rates. Companies using A/B testing have a 45% higher chance of increasing their conversion rate, according to Invesp. This method involves comparing two versions of your marketing material to see which performs better, thus enabling data-driven optimisations.
Each of these strategies can contribute to the success of your eCommerce business. While it might seem overwhelming, remember that you don’t have to implement everything at once. Begin with a few strategies, measure their impact, and gradually incorporate others based on what works best for your business. By doing so, you can provide a shopping experience that not only meets but exceeds your customers’ expectations, leading to a notable increase in sales.
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