Every good venture starts with a plan and every online network marketer knows that having a good plan means having a pretty air-tight, vacuum sealed, fool-proof social media framework. As we all know, even search engine optimization is not free from the growing influence and power of the social media online. It is very easy to get lost and fall off track from the zigzagging patterns of different social networks and strategies.
All online network marketers can only build a clear, clean and solid path towards optimization and an effective marketing plan if they understand which direction they want to go and who they want to target as their prospects. Otherwise, they waste effort and time plus the opportunity to drive traffic into their sites as well as convert this traffic into sales.
Therefore, it is safe to conclude that their SEO plans and social media strategies should be able to work together. Here’s how to get started on building that framework on the right foot.
Roadmap Tip #1 Finding Your Audience
Involving yourself and immersing in a couple of social media channels can be a good way to start building a goal or an end point in your roadmap to success. Why? Because in these channels you get to know WHO your target audience is. You get to understand which type of people you are most likely to be pitching sales at or promoting services to.
You have to find your audience to get a clearer view of your destination. Understand what makes these people tick and what makes them react! Do they have a specific form of content that they want to read? Are they more interested in videos or photos? Are they persistently active on Twitter or Facebook?
Once you seek your audience and get to know enough about them, then you can have a good solid background to base your social media marketing framework on. This helps you narrow your options instead of wasting time trying to figure out what works with whom!
Roadmap Tip #2 Differentiating Your Objectives
Most of the network marketers who have been in the business for a long time know that objectives behind SEO strategies and marketing campaigns are based on getting sales and most websites and pages are improved with the same goal: ROI. But, now that Social Media has identified itself as the “tool” to beat in terms of marketing, you have to redirect your objectives and formulate what works solely on making sale and what works for influencing.
Social media works well for online business because it highly influences people to discover your content and view your brand not only through search engine searches but also social networks. The variety of media you can use to titillate, excite, intrigue or inform your prospects come in different shapes, forms and styles. Being highly specific about your social media objectives can help you make a clearer outline of both your strategy and your network marketing business.
Roadmap Tip #3 Visualizing Your Game Plan
Now that both your target or goal and your objectives are in place, you can start putting 2 and 2 together. Do not worry if you make a few mistakes or mismatch the first few tries. Every online network marketer knows that a plan does have to be tweaked, tested, and re-tested before it can be truly fool-proofed.
However, do not be the type of online network marketer who just sits around adding numbers and making guesses. Start your campaign with a few test audiences just so you can set the demographics of your niche. You can also do surveys and test viral videos to see which gets more response. Handing out freebies or putting up fun contests or surveys in exchange for a product on your social network can be a fun way of setting your game plan in motion.
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