The laws of marketing have changed substantially during the past 10 years. Traditional marketing no longer yields the results that it once used to. Clients are smarter and have much more choose from. The competition is huge and if you are ever going to get a piece of the internet business pie then the way you market MUST match the culture of the 21st century client. The good news is that contemporary (called guerrilla marketing by successful internet business owners) marketing strategies cost less money and are much more effective.
1) It used to be that traditional marketing’s creed was, “invest as much money as you can to promote your product” – but today we have learned that an investment of a) time, b) creativity, c) energy, and d) experience are much more fruitful and rewarding. You don’t have to invest much money, if any, as long as you put in time, creativity, energy and experience. Look for my next article as I discuss those four investments with more detail.
2) Traditional marketing model main objective is to sell, sell, sell. Guerilla marketing or contemporary marketing strategies’ main objective is to develop long-term relationships that build customer loyalty first and foremost, recognizing that sales will come later from a powerful referral driven mindset.
3) This leads us to the third and very powerful difference from old ineffective marketing tactics. Traditional marketing teaches that marketing begins with promotion and end with the sale. But, 21st century marketing recognizes the power of consistent follow-up and customer satisfaction way passed the sale – once again building confidence and loyalty.
4) Traditional marketing says find your competition and destroy them. Guerilla marketing says find other businesses with who might cooperate with. Build fusion marketing arrangements rather than hostilities.
5) Traditional marketing is all about me and my product, while contemporary marketing is all about the client and how we as business owners can find more and more ways to add value to them.
Remember marketing is your opportunity to help your customers achieve whatever it is they are trying to achieve. You are their friend and together you can change the way the world does business. Implement these attitudinal changes and watch your business explode.
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