In this article, I will discuss great ways to market your business and achieve measurable cost-effective results. Image advertising involves paying lots of money, waiting for customers to come, then never knowing what customers bought your product as a result of that advertising. Direct response advertising allows you to measure results and know exactly what your return was for each marketing dollar spent.
Below are some examples of direct response marketing methods-
1) Direct Mail – When a mailing campaign is targeted to a specific group of people, it allows you target the specific market that would have an interest in your product or service. Sending a mailing to every household would be less effective and more costly because many of the individuals are not in the type of market you want to reach. You would also have no results from which to base your next decision.
2) Google AdWords – Google’s service to pay for every click you get on the internet also is a form of targeted marketing. It will only go out to those who type the specific keyword the marketer chooses. The cost is controlled by selecting how much you are willing to pay-per-click and what keywords you want to target.
3) Email Marketing – Email marketing is where a targeted group of people receives an email regarding your topic. Usually, the list is created when people opt-in or subscribe to a mailing list about a particular topic. Emails are sent out to these subscribers on an ongoing basis. There is little cost to the marketer except a little time and a monthly fee for an auto-responder service.
4) Article Marketing – Article marketing is another key online tool that allows you target traffic with keywords. When you write an article you can get traffic from those who read your article and want to learn more. It allows you to track ratios for those who view your article. The best thing about it is that it’s free – except for the time it takes to write the articles.
5) Per Campaign 800 Number – An 800 # normally does not allow you to easily track the amount of volume from a specific marketing campaign because numerous individuals have that number (if only listed in the yellow pages or on the Internet). However, if you tie each marketing campaign to a specific 800 number, it will become easier to know from where you customers are coming and how to track the information. This can be used in conjunction with any marketing method – mailings, radio, TV, billboards, or any other form of general advertising.
When designing your marketing campaigns, keep in mind that only two things really matter – how much does it cost and how much business do I get from the campaign (both current and future business). By using direct response advertising, you can spend less, earn more, and make informed decisions for your next campaign.
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