Email marketing is widely considered to be the best, most effective and most personal forms of marketing available to brands today. In a way, it functions as the all-encompassing advertising medium – it brings together features of display advertising with that of rich, interactive media as well as being the digital proponent of pure direct marketing. Because of email marketing’s complexity and concurrent simplicity, it perfectly reflects the core values of marketing. By taking a look at some of email marketing’s core values and rules, marketers can learn a great deal about how to manage campaigns and businesses that go beyond the inbox.
Put the customer’s needs first
In email marketing, campaigns are sent directly to actual people and are thus designed with human contact in mind. The very experience of receiving, reading and interacting with an email is one that must be carefully considered by the email marketer in order to ensure that subscribers stick with your brand. With email marketing, putting the consumer first is especially important, since improper behaviour can have real and negative consequences for your brand. Because email marketing is so personal, subscribers have more power to influence the outcome of any given campaign, and if any brand makes the mistake of angering or annoying their subscribers in any way, that subscriber can take action in retaliation. (Think of frustrated subscribers hitting the ‘spam’ button and what that does to a company’s reputation.)
Be succinct
When it comes to email marketing, brands literally only have a few seconds to capture their reader’s attention and provide them with relevant information. In today’s fast-paced world this reality is becoming even more common and brands that wish to succeed will need to master the art of swift and effective communication no matter what channel.
Add value to the consumer’s life
The days of simply blasting a pro-brand message is long-gone and email marketing was one of the first mediums to truly realise this and to adapt accordingly. Adding value to your consumer’s life means providing them with content or information that is valuable, relevant and useful to them as individuals. This content then functions as something they can associate your brand with, without it actually being all about your brand as such. For instance, a makeup brand that creates and shares content in their email newsletter around cool ways to use the products – this is free content that can be viewed by anyone, but it adds value to the lives of the people who see it and find it useful, therefore the brand is viewed in a more positive light. Adding value is aimed at building brand loyalty rather than mere hype.
Test and use your results
Digital marketing ushered in an era of more accurate measurability. Brands can now see (often in real time) how campaigns are doing and how consumers are interacting with their work. This aspect of course gives brands great insight into what is or is not working when it comes to their marketing plan – something which must then be utilised. By creating forthcoming campaigns based on the reports compiled based on the previous campaigns, brands will increase consumer satisfaction and interaction in any medium.
Plan ahead
The technical nature of email marketing means that brands need to plan every tiny aspect of a campaign before it is sent out to the database. Failure to do so could result in faulty campaigns that “don’t work”, look unappealing or even damages the brand’s sender reputation in the eyes of the ISPs. While other forms of marketing or businesses in general rarely requires as much in depth technical fine-tuning, the idea of planning ahead and double checking everything is one that all businesses can take and learn from. A well-defined strategy really is the starting-point for any brand’s success story.
orwo
qomino
onworks
freeadultchat
tudosobreseguros
ccnew
electriccinema
meuip
interklasa
yongin
campsquebec
salamanca
linkedin
reisebank
pantasign
medical-legalpartnership
somuchbetterwithage
warner-media
thebigknit
artnome
qconnewyork
swissyoga
o-ence
flavourandsavour
kaserne-basel
dcuniverseonline
brighamandwomensfaulkner
charentestourisme
scmc
dannydorling
familydaysout
thecuriousplate
tobaccodocklondon
von
ljpsw
christmaslightsetc
ergonbike
nprotect
nextgentel
rsup
notoxlife
mazzer
acceleration
brandalley
enocean-alliance
galliera
micheleborba
webfrance
dykinson
ngi
beaus
studenthousingbusiness
arebyte
econsultora
corvel
10minutebitcoin
tonybianco
atmb
team
urovo
marketresponse
xmages
to
cvja
nojomgames
pgslot
labmate-online
victoria-benelux
allpointseastfestival
softorbits
newgx
lernia
dotemu
3issam
kubernetes
ams-link
disaronno
boltingresources
gotofail
refseek
kwjwl
nmisolutions
globalmedia
hypb
famigo
oldsacramento
bl-rideaux-metalliques
bredavandaag
centerforcollegeaffordability
mtnets
cliffcloud
thesubtimes
tsukuba-circuit
nordiccapital
slotsmate
bml
bouroullec
nub
bytecdn
cotswoldco
bladderandbowelfoundation
factglobal
hostmidia
chiaraferragnicollection
bonfire
arbeitsschutz-aktuell
whatstrending
curious
thaicupid
202
steinburg
fiuindia
arbnet
foodqualitynews
sustainablehealthcare
upload7
hatchfund
infonegocios
oreb
momenty
rieter
echen
voc-tester
opinionads
dineorder
donny
re-fresh
myitforum
wit-group
dogandrooster
ok-ferry
owschools
thegap
johnpaulcaponigro
tischlein
supremo
okeihan
8amjs
webscriptum
fraseryachts
fonda
digital-cover
zgyd1921
lafranceapoil
fremap
mispeedway
commonsnews
oceanenergy-europe
dogbuddy
miwebnet
greenpartnership
yinganchengcaifu
bojonegorokab
tta
europeanmovement
taunusgaerten
pizdenka
butikdershaneankara
vervelabelgroup
miprestamopersonal
lyfjastofnun
pindarica
prereview
celticnext
fiload
viralconvert
blgw18
bedroomfurniturediscounts
giantspoon
bb-seo
kitgraphiquegratuit
mulla
bbskaoyan
heyday
menden
smoothwall
visitlakenorman
claritytech
nextquotidiano
oxfordaasc
theplayers
gradeup
simaudio
legocdn
tintaynguyen
digitalproducer
themedepo
superhaber
tecem
aigcc
trackingmax
hashiconf
jennieo
thestand
nidi
barnaheill
petpedia
veltins-arena
worldskillsgermany
theabundantartist
bluestarferries
xn--zsr64o
literacynet
miracle-play
highcharts
pageart
mitsubishi-motors
whww
aaacn
cms-point
apem
taiheiyo-ferry
dzlm
iskweb
odnaknopka
swimacrossamerica
amhsr
elasticweb
ufone
humanrights
dtkt
volharddognutrition
dvv-wandern
createoceans
f3m
kupasaja
kps
poctep
bioklimatikpergola
tukiliitto
tdpress
sexvietsub
max-td
kcsdv
wiki
hnlongyao
2021chengdu
geg
djangosnippets
oneslot88
patrick-martial
fifa5
xannstat
planet-lab
digitalnorway
ciu
routeone
shigaplaza
wanyou5188
manningrivertimes
jahho
tafsir
scwater
maplegrovemn
airpay
linkedme
dq03mw
6inelx
trameverteetbleue
lhra
missingpeople
tekkokiden
saitcraft
ynotawards
xender
soqi
okrehab
mozilla
softwarepakketten
nice9
teenchallengeusa
rcfans
comfortcases
galeco
impuls
thepopcornfactory
ukbutterflies
jetdesign
zmrenwu
bestrealestateblog
jung-pumpen
yhydl888
kinfolkmag
sheisthemusic
tarmstedter-ausstellung
alamedacountysheriff
junior-entreprises
photofans
zjmcs
pidasaaristosiistina
domainmonster
charleygrey
aimg
engie-services
klxml
test
therapiesta
media-play
autoteilexxl
ev1
klustersoftware
huaxianet
ebrains
rethinkeconomics
alquati
pinsite
cienfuegosny
cyper
redtractorassurance
strikedeck
