Mobile marketing has become an indispensable strategy for entrepreneurs to grow businesses. The Mobile Marketing Association says advertising spending will jump to $5 billion by 2015. Besides that, text usage is growing, with 8 trillion text messages projected to be sent in 2011. These facts together with the growing mobile penetration now standing more than 70% makes use of mobile devices a resource one cannot ignore. Indeed, a number of marketers are making big gains using cell phones as a marketing tool. However, many are losing money because of these five blinders.
1. Ignoring to know the phone types customers have.
The type of phones your clients have is important knowledge that gives you a big marketing head start. Its helps tailor the marketing approach for people with smart phones and those with standard phones. A simple survey can give you this knowledge. In addition, public domain information can help you make intelligent decisions.
2. Failing to understand how people use their phones.
When you know how people use their phones you avoid irritating your clients. For instance, some people like text over voice. Others use their phones to check emails and surf the net. In addition, there are people who don’t take calls beyond a certain time in the night. When you go against people’s set traditions or preferences, you will annoy them and alienate yourself from them
3. Doing a campaign without a call to action.
Mobile marketing, unlike TV or newspaper marketing give users a chance to be spontaneous. The fact that users have their handset with them most of the time makes it better. Tell people what to do and let your marketing always have a call to action. It is always prudent to send SMS that has clear instructions to users.
4. Postponing creating a mobile version of your website.
A mobile website is important. It gives one a marketing edge; because your site can be read with people with smart phone devices. In addition, mobile searches give priority to local mobile websites. Meaning that your company website will come tops which a big marketing advantage.
5. Giving opt in low priority.
Nothing is as important as a mobile phone list. Your company can only survive in the long run if it is continuously building a mobile list. When people opt in, they give you consent to send them marketing messages. With advertising cost skyrocketing, marketing to your list is the best move one can ever make.
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