Getting your email recipients to forward your email can be a very lucrative way to build your business; as long as you do not use bribes or coercion as tools of the trade. In today’s world of permission based marketing, your readers are getting more sophisticated and will see right through any shady tactics.
An email, video, or other digital material will get forwarded because consumers are compelled to do so by the wonders of the content, not because you pulled a fast on them with points or something similarly distasteful. This matter of viral marketing can be very tricky because the very thing you want your readers to do, is the same thing you should not ask them to.
If you are looking for something that really works, you are in the right place. There are some things that will work. Let us take a look at some of these.
Offer Something Worth Sharing.
This does not have to be expensive and could be something simple like a valuable discount, vital information relating to your niche, or offering an incentive for sharing like additional entries into a sweepstakes, extra exposure, added discount or premium service.
Offer Relevant and Timely Information.
Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. A good example of this is any information that helps people protect themselves, their family, property, or money. They will read this information and quickly pass it on to others they care about.
Sending Out Jokes and Cartoons Could Do the Trick.
I once got an email from a colleague which was an audio link of a radio disc jockey who was proving to some guy’s wife that the husband was cheating on her. Imagine what happened when the husband found out his actions were exposed on public radio. Admittedly, this was a bit seedy, but I know that link got passed around the Internet a lot.
So, as you can see, jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared. You can get a lot of leverage from using this technique. A really cool multimedia experience is always going to get passed along. Rich media is new and the novelty and technology factors are often enough to make the e-mail recipient eager to share it.
Here is one more important thing. You can create a terrific e-mail and get great viral marketing benefits out of it but if a consumer visits your site and has an experience which is less than what was promised, you are going to achieve viral marketing, but of the wrong type. So be certain that your product or service is ready just the way you said it would be.
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