If you are getting started with your online marketing and are looking for effective ways of driving traffic to your site, you need an article marketing plan. Article marketing is one of the best ways to promote any website, and having some kind of a plan will ensure that you succeed.

As with anything, it is important to follow through if you want to make money online. Most people who fail at Internet marketing (and there are unfortunately a large number of them) are failing because they do not finish what they start. They will set out to do something but somewhere along the way they will be distracted into starting something else.

This often happens because they come across some shiny, over-hyped, new system that promises massive earnings if only they do things in this new way. So they start over, but before they start to make money, they are distracted by something else.

As a solid foundation for marketing online, article marketing is an excellent way to build traffic and links. However, driving traffic to a website is one of the things that people often give up on much too soon. The reason for this is that it can be time consuming. It is important therefore to know what works so that you spend your time in the most effective and profitable way. You can easily do this with an article marketing plan. Here’s why.

If you submit articles to the most popular article directory, EzineArticles.com, you receive a monthly report telling you which of your articles have had most views, both this month and in all time. You can also see click through rates for each article from within your author account. You can then use this information to work out the keywords to target with future articles to increase the traffic to your site.

So the first step in your article marketing plan should be to submit unique articles to EzineArticles. You should aim to try and submit at least one article per day. If you have a day job and only have a limited amount of time for your article marketing plan, you might prefer to aim for three or four articles a week.

Of course, you will need to decide which site(s) to promote. An easy way to do this is to start with the most profitable site or sites that you have, but concentrate on promoting just one or two sites at first. If you do not know which are your most profitable sites, you will have to take an educated guess according to the niches and the revenue generation method that you are using on each site.

If you have time, you can also submit the article to other directories, but it is best to wait until after EzineArticles has approved it, as they are a great barometer of the quality of your article.

After you have submitted 10 or 12 articles to promote a site, you may start to see patterns in the number of views and clicks that are showing in your statistics. Hopefully, you will also have some sales and you can continue your article marketing plan based on what is working.

If you have no sales, think about why that is. Are your articles being viewed? If not, the problem may be with either your title (make it more eye catching) or your keywords (no searches, or too much competition).

If the articles are being viewed but you have a very low click through rate, the problem is either in the article body or in the resource box. You may need more training in writing articles and resource boxes as part of your article marketing plan.

Finally, if you are getting clicks through to your site but no sales, the problem could be with your site layout or the products that you are promoting. Either tweak your site to improve the conversion rate, try a different method of monetization or switch to writing articles to promote a different site.

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