When it comes to marketing, many consumers believe you must be a part of mass media in order to get noticed. But in reality, this is not true. With local business marketing, you can achieve the same results as mass media… you just have to put a little bit more effort into it. And you can achieve that by marketing in the following ways: business cards, in-person meetings and PR events. Check out the sections below for more information on these methods.
1. Business Cards
Of the local marketing methods out there, business cards are the most old-fashioned. They are cheap and highly effective, even though they are somewhat simplistic. All you have to do is print them out and carry them with you, wherever you go. Then, if you meet people who might be interested in your products or services, you give them your cards. If they’re interested they have something physical to remember you by. This is especially the case if your business cards are adorned with fancy graphics.
2. In-Person Meetings
Local marketing can also be done face-to-face. Simply schedule an appointment with the head of a company and see what comes forth. Just make sure to keep everything professional. Specifically, this means make your meeting like a business seminar. Use professionalism and tact to convince a company they should stick with you.
3. PR Events
PR events are a final alternative for local business marketing. What are PR events? Simply put, PR events are designed to attract the local media. For example, if you had a restaurant, you could schedule a PR event where you’re giving away free food to the first 20 customers that come through your door. You can then promote the event through a press release. If you’re lucky, the press release will make the 6 o’clock news. But even if it doesn’t you’ll still get a lot of exposure, especially if you submit to the right online outlets.
In conclusion, local business marketing isn’t that hard to achieve. Through business cards, in-person meetings and PR events, you can market your business to hundreds, maybe even thousands of local clients/customers. Granted, it will take a bit of patience than marketing through mass media, but just keep the faith. With a little bit of creativity and persistence, you’ll find that local business promotion will give you the success you desire in no time.
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