When we start affiliate marketing business, we get many troubles. Affiliate marketing seems very hard to run and make full-time income from it. But once we know how it works, then we can easily generate a living through affiliate marketing.
There are a few crucial mistakes; we often do when we start affiliate marketing. These mistakes must be avoided in order to get success in affiliate marketing business.
Here are 2 crucial mistakes to be avoided:
Crucial Mistake 1: Using Banner ads
In affiliate marketing, we get paid for the sells we made. And normally, we do not get paid for a lead. Banner ads are very attractive, and we think people will click banner ads frequently rather than ‘in-context’ text links. As we know banner ads are very attractive and eye-catching, but it will not help us for making sells. Banner ads will be very beneficial if we are going to make money with Google AdSense. Because in Google AdSense, we will get paid for a click and we don’t need to make sells in order to get paid.
But when it comes to affiliate marketing, we know that we will not get paid for a click or lead. We will get paid only when we make sell.
What is the reason not to use banners?
When a visitor clicks on a banner ad, he knows that it is an ad. And he reaches the merchant site with a resisting mindset. People always avoid ads. And to get sells, we must refer our visitors with an open-to-buy mindset.
Crucial Mistake 2: Selling products instead of Pre-selling
Every visitor reaches in an affiliate site in a hope of information. But if he finds sell pitches or product reviews, then it will destroy his hopes. It makes a negative impact about us and the product we’re promoting.
Actually, people resist sales efforts, and they don’t try to go on merchant site.
What to do instead?
People use internet to search information, so it is better to post several informational articles on an affiliate site. If people find more information on their interested topic, then they will reach venders’ sites with an open-to-buy mindset. If we provide what they want, then it is much easy to make them to click on the link of merchant sites. That’s pre-sell.
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