In building an MLM Home Business, it’s crucial to ensure you are not marketing the wrong business model if you’re goal is long-term success and walk-away residual income.

MLM Home Business Marketing Option #1:

You’ll find lots of products out there like there soaps, vitamins, juice drinks, weight loss programs, and many other products. You can make money in product-based companies but you’ll have to work really, really hard to compete in a pretty saturated and competitive market (hard to stand out, no real x-factor).

MLM Home Business Marketing Option #2:

Then there are service-based MLM home business companies that offer legal services, technology and communication services, financial services, etc. These specialized niches will limit your ability to market but you won’t end up with a closet full of product either. However, the financial markets are in a state of constant flux and with mutual funds some of the worst performing investments in the marketplace (you’re better off NOT investing in them after taxes and inflation due to the many fees they charge), marketing financial services through this model for creating wealth may not be the wisest choice either.

Technology & communications is another competitive market that changes daily it seems and the prices continue to fall over time which makes it hard to create a worthwhile residual income when your income keeps dropping. And really, even with legal and other types of services, any product or service that isn’t a complete necessity is likely the first thing consumers will cut from their budgets.

In fact, this saving money and cutting expenses trend is likely to remain as Americans get back to sound fiscal measures as evidenced by the rising savings rate which at one point actually went negative (although down from the 10-20% and higher that it used to be). It appears people will continue to cut back and look for ways and areas to reduce their expenses in order to deal with the possibility of losing their job, having lost their retirement, reductions in pay, rising costs, the absence of credit, and fewer and fewer options available for them to deal with accrued credit card and other debt.

MLM Home Business Marketing Option #3:

There is a 3rd marketing option which has the same benefits of marketing a service – no products to have to buy, store or sell – but without any of the drawbacks of marketing a service, including having to spend money each month to receive any benefit. This 3rd option is not only rather immune from the effects of the so-called recessionary effects most feel, it also takes advantage of this emerging, fiscally-responsible saving and cutting back trend that’s forming as well as being the only one of the three marketing options that literally pays for itself in time. It is a simple, common-sense marketing option that helps with some of the most difficult challenges today and going forward. Something that not only directly benefits one person but also benefits up to 5 generations – including up to 5 key employees for businesses – for life.

It is one powerful marketing option, and since you cannot just build teams but rather need to build teams to market something, you might as well market something that puts money back in your pocket. It doesn’t hurt that it pays out some 72% as well which is very strong compensation (in fact the strongest compensation amount in the industry; the next closest pays out less than 50%).
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