Often those with an online marketing business seek support from others outside their business. This support may include the use of technical experts to fill specific expert needs. Outsourcing is one of the best strategies for getting that quality support to meet your business needs. This is article one of a two part series on where to locate quality outsource resources for article creation.
Good online marketing requires a lot of writing. Very few online marketing business operators are up to doing all the writing themselves. In many cases, their expertise lies elsewhere: in video production, topic knowledge, or creating products. This means you need writers and other Internet professionals who can perform others tasks for you. But where do you find them?
Start by making a complete list of all the outsourcing you’ll need to do for your project: writing, web design, PHP, article and link submission services. (If you don’t know what some of these are or why you might need them, you may not be ready to plan your outsourcing yet.) Outline precisely what you want your consultants to do for you. Be as specific about each component as possible. Especially pay attention to your search engine optimization (SEO), keywording, and length requirements. If you want HTML or any other services beyond these basics, be ready to pay extra.
Classes and ebooks on outsourcing are available, and are excellent for keeping you from repeating the hundred tired mistakes others before you have already made. It is wise to learn from these before you begin your search, as the knowledge they contain will keep you from making some very common errors.
Once you know what you’re doing, you’re ready to look for your article consultants. There are dozens of ways to find them. Start simple: Craig’s List is a wonderful place to find local consultants you can outsource your article writing to. However you don’t have to stay local. That’s the beauty of outsourcing digital work. Your writers can come from literally anywhere: the next town, the next state, even Bangladesh. Even though you’re running a micro-business, you can take advantage of a global market. This means looking in other places for writers: Elance, Rent-A-Coder, Need-An-Article, FreelanceWriting.com are all good places to start. There are advantages to all these places, but each is different: some have a bidding setup while others charge you for access to pre-vetted writers. Still others give your online marketing business a place to contact writers for free, but let you do your own vetting.
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