The core principle of attraction marketing is that it’s all about branding yourself. There are millions of folks around the globe all trying to market their business. A lot of those people are advertising the same business. As you can imagine, as a marketer its very difficult to stand out from the crowd and impossible for the prospect to make a decision on who to join with
All the major companies that we know of use attraction marketing to some degree or another. As an MLM marketer you should be making a name for yourself rather than branding your network marketing company.
By using the attraction marketing principles you establish yourself in such a way that you an authority in your particular niche. You will find you have prospects coming to you, rather than the other way round. You want to make sure that you are professional in all your marketing, when a prospect finds you, you want to be giving the right impression. Usually for people to buy a product or service from someone, there is a much better chance of the sale happening if the person likes and trusts the seller, so branding before asking for a sale is very important in our industry.
Make sure that your website where you are driving traffic too is set up ready to impress. You don’t want some ugly looking website that looks like it was designed back in 2002. You want your prospects to be glad they came to your site and to get some real value from it. You are then also more likely to get opt-ins to your sales funnel. Then after you go into my sales funnel, by using Attraction marketing and giving you lots of valuable training & information, you might then think ‘yeah, I’d like to do business with this guy at some point’.
You don’t want to do any hard selling, people in general don’t like that. You will need to work to earn the trust and respect of your leads.
There are many ways to brand yourself online. Setting up your own blog will go a long way to branding yourself as a leader in the industry, since I set up my own blog my results have more than doubled. You might also want to think about making use of some of the popular social networking sites. There are plenty of them to choose from, some you might want to use are YouTube, Facebook, Twitter, MySpace etc…
Personally I have also found writing articles and producing training videos to be a great way of self branding online. You can also generate quite a few prospects each day using these methods as well.
Now look, I know that if you’re new to marketing online, you are probably thinking right now that it all sounds great but how the heck can you create a blog, write articles, give value to your prospects etc. Well the good news is that there are systems available online that work on the basis of attraction marketing. They are designed to be easy to use even if you are brand new to the industry. They allow someone with no technical skills to set up an online marketing system with ease. They will have their own capture pages, follow up systems and affiliate income streams built in. These systems work well for any network marketer who needs more leads or cash flow, even if they are not experienced with online marketing.
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