Attraction marketing is not a new concept, it’s an old method of selling applied to a new media – the internet. Where at one time sales people had to attend trade shows and meetings, possible cold call, or even the very old method of door-to-door selling was all based on attraction marketing. Basically your personality sold the product, people liked you, so they purchased.
On the internet today there is resurgence in attraction marketing and one of the easiest and most popular ways of doing this is through the media of video. YouTube gets millions of visitors daily. If someone is curious about a product, they will search for it and watch the video. If you have made a video about that particular product, they may click through and purchase it from you. You took the time to review the product and were rewarded. If you want to be a successful marketer on the internet today, there is no better way than video.
Attraction Marketing System – Selling Yourself
Attraction marketing is simply about selling yourself – branding YOU as an expert on a particular product. It doesn’t how you go about this, whether you write reviews, or have a Squidoo lens, a stand alone website or advertise your product using YouTube; you must show your personality.
People will then start to relate to you and if they like who they see they will trust you and be more inclined to buy something from you, because they like you.
One of the mistakes that people make today is the way they write articles. Many internet marketers actually have other people write their articles for them, and some of these writers do not write English naturally, it is their second language. I have to congratulate them for their entrepreneurialism, but very often what they write is incomprehensible and full of spelling and grammatical errors, turning the reader off after a few seconds.
If you have chosen a range of products that you are truly enthusiastic about, that will instantly be reflected in your article writing, which should be conversational rather than academic. Your visitor will be able to feel by your writing that you are enthusiastic about the products you are promoting. They will appreciate that you have put a lot of time and effort into your writing and have researched items carefully, thereby building trust.
Use Multi Media for Attraction Marketing
Writing good articles is only one side of attraction marketing. Video is so much better – you can’t possibly hire someone in the Philippines to do that for you! By making a video you are branding yourself instantly. Successful marketing depends on attraction marketing and you will see that the most successful marketers use video as a most profitable platform for promoting their businesses.
The internet is the place where everyone goes these days when they want to research a product they are interested in buying. These researchers, once they have eventually made up their minds to purchase are warm buyers, pre-sold on a product. If your website is one of the last ones he sees and is helpful, informative and friendly with honest product reviews, he is more likely to purchase from you.
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