Traditionally, marketing involves advertising on a large scale and then waiting for customers to come and purchase products or services. While that might have worked well for businesses earlier, consumers today are more informed and educated. They don’t like to be told that a particular product is the best one for them – instead they prefer to decide on their own. Attraction marketing works on the principle of educating consumers first about their choices and then letting them know how your product or service is going to benefit them. Let’s take a closer look at how these two marketing approaches differ and why attraction marketing works, particularly for network marketing businesses.
Attraction Marketing vs. Traditional Marketing
In a traditional marketing approach, the focus is on promoting a product or service outright. Also, instead of concentrating on the target audience, the traditional way tries to lure in huge masses of unknown consumers. Not all of these consumers may be interested in your product/service. Besides that, the traditional approach doesn’t bother with educating the consumer or offering any valuable information. Also, when it comes to network marketing, the traditional approach focuses majorly on the warm market (consisting of friends and family) and business contacts, while the cold market is often ignored.
Attraction marketing, on the other hand, doesn’t promote your primary opportunity or your business first. This approach focuses on providing consumers with valuable information and educating them. These strategies are geared towards teaching the consumer, how a particular business opportunity, product or service will benefit them, before they even purchase it. This helps to build trust among the consumers and finally makes them seek out the service or product as opposed to the firm seeking out the consumer. Besides that, marketing in this way involves getting to a niche target market which ensures a higher conversion rate.
Why Attraction Marketing Works
The reason why this approach works particularly well for network marketing businesses is because it focuses on trust and offers consumers more than just a business opportunity, product or service. This is because attraction marketing offers consumers and prospects valuable and useful information which is aimed at solving their issues or problems. This can be done through various mediums such as social networks, blogs, videos etc. As you educate your prospects and solve their problems, you get branded as an expert in your niche domain, without even promoting yourself. Your prospects start looking at you as a valuable source of information. And this is what attracts them to your business opportunity and helps to convert them.
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