When people think of running a home business, generally they think that they will have to pick up the phone and start cold calling hundreds of people to sell them on their business opportunity. It is no wonder that many people either fail miserably in their business or quit before they really even get started. Building a business does not have to be like this at all. In fact, you can have prospects calling you with credit card in hand without you even having to pick up a phone.
I bet that last statement has you curious and a bit excited. Well, it can be done and very easily. It is called attraction marketing and it is actually the process of putting you in front of your prospects as a leader or an expert in something they need.
Many people make the mistake of trying to sell their home business to what is known as “opportunity seekers”. These types of people are very hard to recruit, because they are just that…”seekers”. Who you should actually be talking to are active network marketers or people who already have a home business. This might sound strange, but keep reading. You are going to be targeting these types of prospects, however, you are not going to be offering any information on your business. Instead, you are going to be offering to help them build their business and the way you do that is through a well executed Attraction Marketing System.
A fully customizable Attraction Marketing System, if executed properly, offers you a great conversion rate on your primary business without the need to make one phone call to a prospect about it. Other benefits of are:
It has an active community of like-minded people to interact with
It offers phenominal training on marketing your business and the system
It teaches you how to utilize attraction marketing through a system called Magnetic Sponsoring which attracts people to you like magnets with credit cards in hand
It also allows you to make money off of the 95% of people who do not want anything to do with your primary business
Not only are you receiving the best training possible to go out there and position yourself as a leader in your industry, but you are also providing this same training to people who are struggling in their own home business. Imagine the power in this system. What they need, you already have and are willing to help them succeed in what they simply cannot do. By showing them that you are there to help them, you are building trust and a good percentage of the time, they end up joining you in your primary business as well (which is already offered to them in your Attraction Marketing System, so again, there is no need to even mention it to them because they will already see it upon joining through your Attraction Marketing system).
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