Launching an internet marketing campaign can be expensive since you have to face steep competition and you have to hire consultants and outsource online marketing tasks. Depending on your goal, you may use several marketing strategies that require marketing budget for it to work. There is also a need to learn online marketing yourself and understand quite clearly how it works to better position your business to the best online strategy at any given time. However, if you are low on budget and you have small business goals (or if are running a marketing campaign and you want all areas covered), here are some cheap internet marketing strategies you need to learn.
Facebook and Social Media Marketing
This cheap internet marketing involves setting up Facebook fan page and building presence in social media. The process is easy and you can get immediate (although not necessarily long term) results. Social media marketing includes the use of video marketing, photo sharing, wikis, microblogs, podcasts, RSS feeds, etc. Building a strong following may take a while, but with commitment, strategy, creativity and strong product or service to back everything up, your success rate in social media marketing is high.
Blogging
You can hire bloggers to run this cheap internet marketing campaign. Most blogs sites are free, but you can always buy a personal domain exclusive for your business. Not only it is inexpensive, blogging can be an effective way to generate organic traffic, build reputation, connect with customers, improve your online presence, and help in search engine optimization.
Article submission
This is similar to blogging although you are submitting articles not on blogs, but on article submission sites, ezine publishing and article banks. The process is simple: you create articles, submit it these sites. In return, you are given backlinks to your site to help your business get traffic, gain online reputation, and improve search engine rankings. This is one of the most used marketing tools since it is cheap and very effective. You also have the option to write the articles yourself or hire a ghost writer to do it for you if you want to concentrate on other areas of your campaign.
Email marketing
Sending out emails is another cheap internet marketing campaign you can run… on your own. You can build a strong email list from your existing network or through social media, lead capture, subscription forms, or in-store efforts.
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