Marketers may have observed that Internet marketing language combines computer speak and traditional marketing lingo. Words such as “webinar” and “email marketing” are some examples of the merger of both worlds. And because the online marketer deals largely with the high tech world of computers, “HTML”, “XML” and “CMS” are inevitable. But unless you engage in web development and programming for your business, a basic understanding of these abbreviated terms is often sufficient.
Internet marketing trends
The ongoing development of Internet marketing language depends on current trends and new technologies being used for the business. This explains why a survey showed that words like “Facebook” and “social media marketing” were some of the popular terms being searched in 2010. Video technology is still the hottest tool to hit the Web scene as it enters the mainstream of online marketing. Bloggers, website owners and web developers are expected to upload more videos and use the “iframe” technique to enhance site visitor experience.
While SEO continues to be a major challenge in the New Year, words relating to SEO such as “off-page”, “on-page”, “algorithms” and “deep linking” should form part of every Internet marketer’s vocabulary.
Localized search is an increasing Internet behavior that will experience a major boost from Google Places (an online directory service similar to the Yellow Pages). This trend is leading more online businesses to focus on “niche marketing” and to research for “long tail keywords” to boost their website’s search rankings.
Internet sales will also be coming from more mobile users this year as cellphone users are replacing their units with smartphones and tablets. Marketers are expected to respond by utilizing “apps” (applications) for bringing their products to this growing market and to update their websites by activating mobile versions.
Online marketers are responding to the development of Internet marketing terminology by compiling their own dictionaries and publishing them online for others to use. A quick survey of available resources shows only a handful that may be considered reliable and easy to use. Newcomers appreciate how the updated versions of dictionaries are free, easy to use and comprehensive. The best ones are those created by seasoned marketers and writers. Download your own free copy today.
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