We are living in a digital world where people’s lives have been greatly influenced by technology, most especially the Internet. With the evolution of the World Wide Web, various marketing strategies and trends have also been altered by companies in order to reach out to the modern audience. And that is why video marketing came up.
But what is video marketing in the first place?
Some may not know it but video marketing is a strategy that has been used by marketers back in the day. In fact, it was one of the most effectual ways to endorse new companies, products and services to the market.
You’re probably thinking, if that were the definition of video marketing before, then what is video marketing today?
It is simply a promotional technique that utilizes videos to market new companies, products or services. Online video or web marketing is commonplace for online businesses and is considered to be one of the most influential tools for sales and advertising, regardless of any business niche.
What are some of the benefits of engaging in video marketing?
Ranking Higher on Search Engines
Of course, you want your business to be clicked first once it’s been searched. Why? Because being ranked higher on any search engine increases your business leads; and when you increase your business leads, you gain potential prospects.
According to a Forrester research, the odds of a web page to appear on the first page of Google are 50% higher when it contains a video.
Advertising Email is Likely to be Opened
If your email subject line has the word “video” in it, people are actually more enticed to open it 2 to 3 times more than the subject lines that don’t.
Though there could be some glitches concerning video attachment in emails (like servers unable to embed videos directly), there are marketers who get away with it. What they do is that they use a picture of a play button which automatically redirects to a landing page (containing the actual video) once clicked.
More Users can be Converted
It doesn’t matter if what you have there is a landing page or a webinar, any page that has a video in it will surely convert more users.
In fact, product pages that have videos in it are proven to convert 6-30% better than those videos that don’t.
With more and more companies employing video marketing in their tactics and strategies, it surely will become more progressively popular through the years.
So don’t be behind everyone else now that you know what is video marketing. Start by uploading a video that talks about your business and products and then make a test run via your marketing channels.
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