You can find your niche in the market place. After reading Finding Your Niche, written by Laurence J. Pino, Esq., I realized that I can actually develop a market plan around what makes me different, test constantly, create one or more distribution systems and arrange for an appropriate delivery systems. You can do the same, please read on.
According to Howard Ruff, lecturer and Publisher of Ruff Times, Marketing concepts have to go into decision of the product…if the product is not designed to be saleable, you are simply not going to be successful in selling it. Think of your product in marketing terms, not just in trends of how wonderful it is. Your product must be consistent with your market, your business, and yourself. Let the center of your business be flexible so you can follow the market and to what people want, need, and are willing to pay for.
Expand your business horizontally, vertically, or both. Horizontal expansion broadens your customer base, providing you with the same amount of per capital income, or sales, from a wider market. You simply find more customers. Vertical expansion gives you more income, or sales, from the same market. You persuade the customers you have to spend more money.
Test your market, fine-tune your product. It helps you verify the viability of your product or service, develop good parameters, and establish the criteria for success. The four primary methods of testing are surveys, limited objectives testing, temporary associations, and implementation. The value of a test increases significantly when the best respondent must make a financial commitment.
Do not test for profits. Do not extend the significance of the conclusion past the raw data produced by the test. Test the price of your product and the universe you are marketing to. When you test, stimulate the exact operational considerations that will be a part of your normal business.
Believe in your product, get your product to market, and let the marketplace gets products to the ultimate consumer. Let your distribution system allow you to reach as many different customer bases as possible. Your distribution systems should include retail, franchise, multilevel marketing, catalog, distributorships, jobbers, wholesalers, brokers, and more. The more distribution levels you create, the larger number of different market you can reach.
Physically, you can move your products to the ultimate customer through delivery systems such as cash and carry, on-premise consumption, home delivery, mail delivery, common carrier, airfreight, drop-shipping, electronic or telephone, and others. Always be on the lookout for ways to maximize the efficiency of getting your product to the marketplace. Increase your maximum efficiency and customer satisfaction.
You can rule the commercial sphere where buying and selling takes place and laws of supply and demand operate. Develop a business plan around what separate you from others. Repeatedly test your product for efficiency. Bring into existence one or more systems that will hand out or deliver things to a number of people and put together a delivery system that is suitable for the occasion or circumstances so that you can have more than enough for a particular use as you can satisfy your customers and make so much money.
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