These days you have to be willing to put yourself out and really take advantage of every single marketing tool possible. Letting your marketing slide, particularly in the first year that you are in business will make it impossible for your business to thrive. Attraction marketing, which is a form of marketing that shows your potential customers exactly how they are going to be able to use the product/service you are providing, is going to be something that you are going to have to familiarize yourself with. Some people refer to this style of marketing as experiential marketing.
In many cases the type of business you are running and the product/service you are selling will dictate the type of marketing that can be successfully utilized. This is not the case when it comes to attraction marketing. This particular form of marketing is something that will benefit every type of business, both internet based and brick and mortar. A good, well thought out, attraction marketing program will help you attract clients and allow you to watch your business really take off.
What you are really going to like about attraction marketing is that it allow you to utilize your knowledge. You already know your product/service inside and out. This is finally your chance to show off.
When you are putting together your marketing program you have to keep in mind that your goal is to quite literally attract customers to your business. This works best if they don’t even realize that they are being wooed. The best way to think of experiential marketing is that you are working to create a buying experience for your customers. When you have done your job correctly, your customers should feel like you are doing them a favor by agreeing to sell your product.
When you are trying to put together an attraction marketing program, your best approach is to put yourself in your customers place. Think back to when you first became involved with the product. What was it that excited you about it? Take that single aspect and start building your marketing program around it. In addition to using the aspects of the product that you find exciting, you should also ask your friends and family what attracts them to the product.
Once you are confident that you know what aspects of your product are the most appealing, all you have to do is determine who your target audience is going to be. What demographic group is the most likely to fall in love with your product? Now the only thing you have left to do is to create a few advertisements and blog posts. Make sure that you keep your advertisements and posts light-hearted and casual.forward
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