Email has been around since the early days of the internet and despite that some marketers claim that email marketing is dying – in my experience and opinion it is alive and kicking. Marketing with email is very powerful for a small business, it allows you to communicate with your clients far better than any advertising message can and it is extremely cost effective:
Email Marketing Tips For Small Business Number 1
Subject Line: The subject line is perhaps the most important factor when marketing with email, if your subject line doesn’t entice your reader your email will not get opened and therefore your message or promotion will fall on deaf ears.
Some things to remember when crafting a compelling subject line, make it curious, think short and sweet.
Email Marketing Tips For Small Business Number 2
Build Relationships: Marketing with email is great for making money; however you shouldn’t be trying to sell something in every email you sent out. You want to communicate with your clients in a way it builds trust, provide them value with free advice, tips, etc this way your readers look forward to reading your emails – which means a higher open rate.
When crafting your emails it is a good idea to pretend you are writing an email to your good friend and not a group of people. This is make the email seem more personal, and not from a corporate voice.
Email Marketing Tips For Small Business Number 3
Segment your database: Many businesses have a list of 10 of thousands or people on their list, some of these people are past customers, some active customers, some just shown an interest, etc. You want to make sure your segment your email list into different groups and then only send each group relevant messages.
Email Marketing Tips For Small Business Number – Summary & Extra Tips
These are just some of the many tips you must follow in order to get the most out of your email marketing, however this article couldn’t be complete without some of these extra tips:
Test and measure – test one subject line against another, test one P.S against another, test your offer, etc.
Social media – marketing with email doesn’t just stop with your email list, you should also be building a list in your social networking sites, like Facebook. Many marketers are raving about the high open rates when sending an email though a Facebook profile.
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