If you are an online business owner or an Internet marketer, one factor that you need to be aware of is that business is constantly evolving and changing with something happening almost on weekly or even daily basis.
You need to be flexible and be adaptive to new challenges. An online business strategy that works a year ago is not probably going to work as effective as it is today.
A lot of Internet marketing methods and tactics taught by Gurus easily become obsolete or ineffective in the near future. There are a lot of hypes over the social networking sites such as Facebook or micro blogging platform such Twitter.
A lot of people believed that web social 2.0 technologies could easily improve and bring your business to the next level.
It is a mistake to think that email marketing is outdated or no longer effective given the popularity of social networking sites such as Facebook and etc.
You may wonder if you should bother about email marketing given the wide publicity of how effective marketing is with twitter and Facebook.
Everyone has at least one email account and unlike Facebook that is ban in certain countries such as China, email accounts are usually accessible in most countries to both mobile network devices such as smart phones as well as computers.
Truth to be told, email was and is still an economical and effective medium of communication to promote products and services. Furthermore, you can use it to great effectiveness to reach out to prospects and customers all without costing much.
Business strategy using email is still as effective today as it was many years ago. It is truly a time-tested strategy that you should not overlook.
We live in an instant gratification world. We want solution to our problem fast. The Internet provides the means for people to find answers and solutions to problems that they faced in the shortest possible time.
Even though customers wants to get their hands on products or services that meet their requirements at the soonest opportunity, it is important to note that they are spoilt for choices given the plenty of websites competing for a variety of products and services.
It is rare for a customer to purchase any product from a new website on their first visit. After all, there are so many competing websites offering similar products or services so why should a customer purchase from you.
It is not surprising that it will take a lot of persuasive selling efforts on your part to convince a customer as to why they ought to purchase product from you over thousands of competitors.
Research indicates that it takes at least seven or more times before you are able to make a successful sales from a new customer. People purchase from whom they trust. Thus it is important for you to build trust with your potential customers through email marketing strategy.
You need to get a visitors contact email address as soon as you can when they first visit your website. You need to build up a list of prospects that you can thereafter follow-up with through a variety of means such as newsletters; notably to establish and foster trust with your recipients and prospects.
One good technique that you can use is to offer a gift in exchange for the customer email contact. Once you obtain the prospect contact, you can then follow-up by sending regular quality information that helps address some of their needs. In the long run, potential customers will learn to trust you and recognize you as the authority in your field of expertise.
One of the main advantages of email marketing software is that it allows you to personalize the email for respective customers. For instance, you can address the customer by name, schedule the communication, organize the contacts, create multiple campaigns and ensure the emails are permission based and conform to the CAN-SPAM law.
Some people argue to the fact that email-marketing service is no longer as effective as it used to be given the amount of spam emails and as a result increasing trend of emails being deleted or blocked by SPAM filters.
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