The first phase of internet marketing was “SEO”, then came “Social Media Marketing”. Today’s internet marketing buzzword is “Content Marketing”.
“Another ‘New Thing?’ I’m Tired Of New Things!”
I know what you’re thinking, “Great, another new internet marketing concept that I have to learn. I just bought MySpace wallpaper!”
We hear you, this discipline can be exhausting. The “new” things never stop. It’s as though the internet never sleeps!
Content Examples
In the old days, Content was simply the articles in newspapers or stories in magazines. Content is what makes a publication worth reading. Content has been the backbone of media and advertising since before the internet.
Today, Content is the copy on your website, your blog posts, articles, videos and PDFs. Basically it’s the stuff the search engine spiders crawl and the material your viewers read, download and watch.
What Is Content Marketing?
Content Marketing is using content for promotional purposes. Have you seen those boxes of text in magazines that look like mini articles? Those are called “advertorials”. They’re informational and usually written by experts, but they’re paid for by an advertiser and they’re written to get you to take action. Advertorials have been effective Content Marketing tools for over a hundred years.
You Are Already Content Marketing
Content Marketing is not really new. Chances are you’re already doing Content Marketing as part of your SEO and Social Media marketing efforts. “Content” is simply the stuff you share when you Like, Tweet or Blog. It’s the videos you submit to YouTube and it’s the practice of uploading your articles to article directories.
Content Syndication
Content syndication is loaning out the content you’ve created to other outlets to get more exposure and to help other media fill their space. Examples of content syndication are the Associated Press articles that appear in news sites or in your local newspaper.
Benefits of Content Syndication
Since creating content is time consuming and labor intensive it’s great to spread it as far and efficiently as possible. But finding guest blogging opportunities and submitting articles and videos to directories is time consuming and there’s no guarantee they’ll ever be seen.
Sharing your content with people who have expressed an interest in it is much more effective because these people are seeking this type of material in order to share it with interested viewers. This is the benefit of Content Syndication.
Safely Syndicate Your Content
Repost.us is a free service that automatically makes your pages and blog posts available to other publishers who may wish to share it.
The most important feature of their service is that it syndicates your content so that it can’t be changed by the next user. All your text, photos and links are encoded so that when they are embedded in another site they remain exactly as they appear in your site.
In fact, if you make any changes or updates to your pages or posts those changes will immediately appear on all the other sites where your content is already embedded!
This isn’t the case when you share your content on article directories because there’s always the possibility a publisher will remove your links or change your material. Also, article directories don’t accept photos but photos on your site’s content remain when they are shared on third party sites that embed your content via repost.us.
Content Sharing Plugins Available For Most Platforms
Repost.us has tools for WordPress, Tumblr, Blogger, TypePad, Drupal (and more platforms) that will make your on-site content available through the Repost.us website and through the dashboard of other users who have the Repost.us software on their websites.
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