I was spending a lot of time trying to arrange appearances, giving lectures, setting up book signings, doing a virtual blog tour, writing and sending media releases, and writing articles about the topic and posting them on free article directories where other people would pick up stuff. Additionally, I was querying medical magazines hoping to get an article published there. There was constantly something to do every day to promote that book.
I spent close to $4,000 on traditional marketing because I hired a publicist to help me. To spend that much time and money on it, I needed the sales from the book to cover at least my investment in order to say that it was worth the time and effort. When that first royalty check came I was not impressed enough to continue promoting the book. Maybe if I had continued it would have sold enough copies to even things out, but I had to go back to trying to make a living to pay for what I had already invested.
Maybe I didn’t get a financial return on my investment, but what I did get from the experience is an education. I learned so much from writing and publishing that book-not just about stem cell research but also about the publishing industry, how a book goes through the process at a publishing house, and what BEA and other books trade shows are all about. I also learned a lot about how to market a book. I’ve learned that the best way to market a book is online. When I started utilizing the Internet for book marketing, the sales increased because I could reach more people in less time and spend less money doing it-a lot less!
I have decided to share the knowledge I gained from marketing my book in hopes of saving someone the frustration and disappointment I faced. I’m now offering my knowledge and information gleaned in an eBook. Book Marketing in the Digital Age: Online Promotion Made Easy was released October 15, 2008 and is available at www.onlinepromotionmadeeasy.com.
Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, Web text, business documents, resumes, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit www.writersinthesky.com. New subscribers receive a free eBook Tips for Freelance Writing.
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