Today I was looking at a new video posted by one of internet network marketing’s big fish. As always I like to read some of the comments below to see peoples responses.

The participant exclaimed “how do you find a good company to join in the MLM business? There are so many, how do you choose?” I got to thinking wow that is one very fundamental question that every home business entrepreneur must come to grips with.

Perhaps you have thought this before as well. Many join a business very hastily, wooed by the lure of big money and then later the buyer remorse sets in.

The question should be asked and answered then… Does it matter? Does it really matter who you join? The obvious answer is of course yes. But why is that, and what factors determine a good choice?

You see not too long ago during a conference call of one of Network Marketing’s great leaders, Mr Mark Yarnell. He made a statement that goes something like this… “if you were to drop me off into any small town in America with a starter kit from any Network Marketing company, I could build a 100k/month income in a year.”

That is without a doubt a very confident statement about his abilities. But what stuck out to me is the part “any Network Marketing company”. He even mentioned the older companies like Amway.

So then let’s examine a few things to consider when selecting a home business to join and promote.

First it has to be something that you can be passionate about. If you can’t be excited and passionate about your business then your dead in the water. Everyone you talk to will see right through you, ending in failure.

Now this is something that for many is not really too big of an issue. After all if you sign up at the first presentation it was all emotion wasn’t it. You got excited about the product or the company and “BANG” you were in business.

The second thing to consider is the company. Are they solvent? Are they owned or run by a team that knows what they are doing. Not just in the product but in the industry of Network Marketing. Anyone can start a company, even an MLM company.

A few thousand dollars worth of software a great idea and you are the “next great launch”. So a team with experience and credibility is essential. It’s critical that the company vision is firmly rooted in Network Marketing.

Otherwise you could go to all the work of building a profitable business and then the company changes their business model to a “brick and mortar” style and you’re out, income zero! (this actually happened to one of my personal mentors)

The next critical thing to consider also steps back a little. You see we are in Network Marketing. All marketing or sales (oops I said it, the “s” word) is dependent on two things, supply and demand.

The law of supply and demand is basically this. You must have demand for your product or service or you won’t sell it, no matter how good it is. (remember the Edsel?) If you swing the pendulum the other way and you have all the demand in the world but you also have all the product and choice you want, then it will drive the prices down and the profits with it.

This has some implications for the Direct Sales industry including MLM. A product that is sold by the Network Marketing model must have a substantial profit margin in it to be able to pay out all the commissions needed to build a large sales force.

This is why you see so many Network Marketing companies in the health and wellness sector. (large profit margins with a consumable and perishable product)

So then factor that into the equation, it’s not too hard to see why the great majority of MLM’s choose this area to focus on. Plus talk about demand. Some figures estimate about $200 billion. Sounds like a no brainer doesn’t it.

Let’s follow this a little… great little company “X” researches and markets a new super juice. Business is great and sales are increasing. As attention grows on this new idea, now the vultures are circling!

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